Essays about: "mediated communication"

Showing result 6 - 10 of 158 essays containing the words mediated communication.

  1. 6. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  3. 7. Navigating the smartphone era in times of war : Ukrainian civilians' smartphone usage in the aftermath of the Russian invasion into Ukraine in 2022

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Olga Zaporozhets; [2023]
    Keywords : Smartphone technology; Ukrainian civilians; Russian-Ukrainian war; Social Sciences;

    Abstract : The study examines the role of smartphones as both a media technology and media practice in the context of the war between Ukraine and Russia starting in 2022. Focusing on Ukrainian civilians, who constitute one of the most networked societies, the research explores the extent and quality of smartphone technology's pervasiveness, evolving social dynamics and experiences shaped by smartphone-mediated communication, and the implications of smartphone-mediated involvement for civilians' experiences of the war. READ MORE

  4. 8. Parents-Mediated, Play-based Interventions to Promote Social Communication among Preschool Children with Autism Spectrum Disorder

    University essay from Jönköping University/Högskolan för lärande och kommunikation

    Author : Jayawardane Arachchige Shani Milari Thissera; [2023]
    Keywords : ;

    Abstract : Individuals with autism spectrum disorder (ASD) often struggle with social communication. This situation further leads to adulthood depression along with other health issues if it is not diagnosed and intervened at an early age. READ MORE

  5. 9. When Dragon meets Nāga, the study of strategic narratives of China’s Buddhist Diplomacy in Thailand after the implementation of the Belt and Road Initiative

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Chinnapong Chullanandana; [2023]
    Keywords : Sino-Thai relations; soft power; public diplomacy; Belt and Road Initiative; Southern Buddhism; Strategic narratives; Social Sciences;

    Abstract : This thesis investigates the strategic use of narratives in Chinese Buddhist public diplomacy to support the Belt and Road Initiative (BRI) in Thailand. This study examines the different levels of narrative formation, including system, identity, and issue narratives, to provide a comprehensive understanding of the mechanisms that drive communication, persuasion, and influence in international affairs. READ MORE

  6. 10. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Edström; Yufei Erik Luo; [2023]
    Keywords : Endorser Marketing; Source Credibility Model; Source Attractiveness Model; Product Match-Up Hypothesis; Endorsement;

    Abstract : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. READ MORE