Essays about: "meme"

Showing result 21 - 25 of 45 essays containing the word meme.

1. 21. Meme Marketing to Fellow Kids

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : William Lind; [2019]
   Keywords : Memes; memetic media; authenticity; corporate identity; vernacular criticism; intangible assets; reddit; twitter;

   Abstract : Corporations attempting to enter the realm of memetic media often find themselves lost and embarrassed; the chaotic nature of meme culture as a global way of expression on the internet has proven difficult, and communities like Reddits r/FellowKids enact vernacular criticism on corporations who attempt to use memes in order to reach their target audience. This study aims to reach higher knowledge of successful corporate engagement in memetic media through a text analysis of discussions between users on Reddit and the interplay on Twitter where users engage in vernacular ways with the Wendy’s Twitter account. READ MORE

3. 22. Beyond the "lulz" : audience engagement with political memes in the case of Indonesia

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Lestarini Saraswati Hapsoro; [2018]
   Keywords : audience engagement; citizenship; civic engagement; civic agency; civic cultures; democracy; election memes; Pilkada DKI; political memes; political discourse; political dissent; Setya Novanto; Social Sciences;

   Abstract : This thesis explores the roles of Internet memes as a form of contemporary political discourse in Indonesia from the individual perspective of audience members. In-depth qualitative interviews with fourteen Indonesian young adults were conducted to understand the ways in which they engage and create meaning of political memes, allowing for a closer examination on the media’s potential for contribution to civic cultures. READ MORE

4. 23. Creating Interactive Visualizations for Twitter Datasets using D3

   University essay from Uppsala universitet/Matematiska institutionen

   Author : Olof Björck; [2018]
   Keywords : D3; JavaScript; Interactive Visualizations; Visualization; Visualizations; Project MEP;

   Abstract : Project Meme Evolution Programme (Project MEP) is a research program directed by Raazesh Sainudiin, Uppsala University, Sweden, that collects and analyzes datasets from Twitter. Twitter can be used to understand how ideas spread in social media. This project aims to produce interactive visualizations for datasets collected in Project MEP. READ MORE

5. 24. The Relationship Between Brand Related UGC and CBBE : An Internet Meme Experiment

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Joseph Hallgren; Kristján Sigurbjörnsson; Twan Black Jr.; [2018]
   Keywords : Internet Meme; Brand Equity; CBBE; User Generated Content; UGC; Experiment;

   Abstract : Background: The modern day era of the Internet gave birth to the growing phenomenon of Internet memes (IM), a type of online user generated content (UGC) (Gangadharbatla, 2008). Now marketers have begun researching the relationship between UGC and consumer based brand equity (CBBE) (Christodoulides et.al, 2012; Rachna and Khajuria, 2017). READ MORE

6. 25. Women,Peace and Casamance - A field study of how women organisations in Casamance, Senegal are working for peace.

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Rebecka Hellerström; [2018]
   Keywords : Gender-just-peace; Casamance conflict; Plateforme des femmes pour la Paix en Casamance; Peace; Feminist theory; Senegal; Law and Political Science;

   Abstract : This thesis is a field study which was conducted for 10 weeks in the regional capital city of Casamance named Ziguinchor in Senegal. By using tools from feminist critical theory and methodology such as participatory observations and feminist in-depth interviews with women organisations in Ziguinchor, the purpose of the thesis is to understand how gender roles affect women and women organisations strive for peace. READ MORE