Essays about: "mobile consumer survey"

Showing result 1 - 5 of 41 essays containing the words mobile consumer survey.

  1. 1. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sebastian Davidsson; [2023]
    Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE

  3. 2. Consumer perspectives towards monetization and its impact on AAA game designs

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Jubril Ahmadu; [2023]
    Keywords : Monetization; microtransactions; consumer; consumer market; game design; video games;

    Abstract : Monetization is now a fundamental aspect of video game creation and currently, all developers are trying to utilize it in the various designs of their games. Contemplating the monetized aspect of video games, this research has seen a gap in the studies pertaining to monetization from the perspective of the consumers, who are also the gamers and the buyers of these monetization designs. READ MORE

  4. 3. Exploring the factors influencing users’ intention to switch MIM application: A push, pull, mooring framework perspective : Master thesis

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andres Felipe Lamartine; [2021]
    Keywords : ;

    Abstract : The increased penetration of smartphones and cheap and easy access to the internethave made mobile instant messaging (MIM) services really popular, rapidly evolving,and mass-adopted. Today the mobile instant messaging (MIM) market is dominated bythe social media giant Facebook which with its two major MIM services FacebookMessenger and WhatsApp, owns about 80 percent of the whole market. READ MORE

  5. 4. Ride On: Pandemic in the Backseat - A quantitative study exploring and explaining consumer behavior and intention in on-demand ridesourcing during the Covid-19 pandemic in Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Pascal Fischer; Gustav Broström; [2021]
    Keywords : On-demand Ridesourcing; Consumer Behavior; Consumer Intention; Covid-19 Pandemic; Partial Least Squares Structural Equation Modelling;

    Abstract : On-demand ridesourcing (ODRS) has become a globally accepted form of transportation among individuals. Anchored in the Sharing Economy and grown with the help of technological advancements and mobile applications offered by companies such as Uber or Bolt, previous research has brought forward a few factors that drive consumer intention to participate in ODRS (e. READ MORE

  6. 5. Understanding In-game Purchase Behavior of Millennials in Mobile Battle Royale Games

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Teymur Nabili; Bihan Wang; [2021]
    Keywords : Millennials; Battle Royale Games; Aesthetic Items; Theory of Consumption Values;

    Abstract : Background The consumer behavior of mobile game players, especially the main consumingforce - millennials, has started to gain more attention as the mobile game industryhas turned into one of the most profitable entertainment fields. Nevertheless, thereis no unified model to understand the in-game purchase behavior of all mobilegames since the strengthening factors in video games are divergent subject to thegame genre. READ MORE