Essays about: "online clothing"

Showing result 1 - 5 of 87 essays containing the words online clothing.

  1. 1. Exploring the Use of Attention for Generation Z Fashion Style Recognition with User Annotations as Labels

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Niki Samakovlis; [2023]
    Keywords : Attention mechanism; CNN; Deep Learning; Fashion Style Recognition; Feature Extraction; Generation Z; Uppmärksamhetsmekanism; Faltningsnätverk; Djupinlärning; Igenkänning av klädstilar; Särdragsextraktion; Generation Z;

    Abstract : As e-commerce and online shopping have increased worldwide, the interest and research of intelligent fashion systems have expanded. Given the competitive nature of the fashion market business, digital marketplaces depend on determining customer preferences. READ MORE

  3. 2. The effect of navigability on e-commerce for students

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Wilma Petersson; Anna Kärrlander; Erik Bertilsson; Erik Hjalmarsson; Lukas Floberg; Martin Stenström; Per Melin; Viktor Valfridsson; [2023]
    Keywords : navigability; navigation; second-hand; web-shop;

    Abstract : The consumer trend towards sustainable purchasing habits online has increased due to the environmental impact of the clothing industry. While second-hand shopping is a popular option, it is often avoided due to the perceived inconvenience. READ MORE

  4. 3. DESIGNING FOR SUCCESS: ENHANCING E-COMMERCE PURCHASE INTENTION FOR ONLINE CLOTHING RESELLING PLATFORMS : A Mixed Method Multiple Case Study of Usability Factors and a Practical Usability Framework for Success

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Jorge Vicente Nieto; Donja Hoorn; [2023]
    Keywords : Usability; multiple-case study; usability framework; website usability; second-hand apparel market; purchase intention; usability constructs;

    Abstract : The Online Clothing Reselling Platforms (OCRPs) industry foresees ongoing significant market growth, building upon the expansion it has achieved in recent years. This trend makes it essential to understand how website usability factors affect consumer behaviour and identify practical opportunities for optimization in this specific context of e-commerce. READ MORE

  5. 4. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE

  6. 5. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

    University essay from SLU/Dept. of Economics

    Author : Mohamad Saad El Deen; [2023]
    Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

    Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE