Essays about: "online customer loyal"

Showing result 1 - 5 of 31 essays containing the words online customer loyal.

  1. 1. A study of comparing the usability of Amazon and Flipkart e-commerce websites using Nielsen’s usability heuristics

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Venkata Chytanya Yelchuru; Srikkar Daruru; [2022]
    Keywords : ;

    Abstract : E-commerce has been a popular topic for the past few years. E-commerce means the act of purchasing and selling the goods over the internet. Many e-commerce websites strive to create a loyal customer base. READ MORE

  3. 2. What Makes You E-Loyal? : A descriptive study on how customers form e-loyalty online.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Marvin Elabi; [2022]
    Keywords : E-loyalty; E-trust; E-satisfaction; E-wom.;

    Abstract : Customers are increasingly shopping online, which has led to the emergence of e-loyalty. Despite the fact that the definition of e-loyalty is widely accepted, there are a variety of customer-focused approaches to establishing it. Past studies on this subject have provided various arguments. READ MORE

  4. 3. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amelia Nablsi; Swapnajit Saha; [2021]
    Keywords : E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

    Abstract : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. READ MORE

  5. 4. Customer loyalty, return and churn prediction through machine learning methods : for a Swedish fashion and e-commerce company

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Anida Granov; [2021]
    Keywords : E-commerce; Machine Learning; Clustering; K-prototypes; Logistic Regression;

    Abstract : The analysis of gaining, retaining and maintaining customer trust is a highly topical issue in the e-commerce industry to mitigate the challenges of increased competition and volatile customer relationships as an effect of the increasing use of the internet to purchase goods. This study is conducted at the Swedish online fashion retailer NA-KD with the aim of gaining better insight into customer behavior that determines purchases, returns and churn. READ MORE

  6. 5. The Key Value Components of a Customer Value Proposition for Free-Floating Car Sharing Services in the Nordics

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Elliot Strand; Viktor Sandell; [2021]
    Keywords : Car Sharing; Free-Floating; Customer Value Proposition CVP ; Perceived Value; Satisfaction; Trust; Loyalty;

    Abstract : A well-crafted, locally adapted customer value proposition (CVP) can aid businesses in attaining loyal customers. The main purpose of this research is to determine the key value components that should be considered for the development of a CVP, for free-floating car sharing services in the Nordic region. READ MORE