Essays about: "online retail"

Showing result 31 - 35 of 240 essays containing the words online retail.

  1. 31. Digital Transformation of IKEA’s Supply Chain during and after the pandemic

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Rama Krishna Ponnana; Navya Uppalapati; [2022]
    Keywords : ;

    Abstract : IntroductionDigital transformation in the supply chain is gaining popularity due to the recent customer behaviors and the retail market trends. COVID-19 has forced more organizations to implement digital transformation to overcome the challenges. READ MORE

  3. 32. Comparison and evaluation of time series forecasting models and their application in beauty retailing

    University essay from Högskolan Dalarna/Informatik

    Author : Viktor Hopkins; [2022]
    Keywords : Time series forecasting; beauty retail; SARIMA; Prophet; LSTM;

    Abstract : The beauty industry has shown steady growth within the last decade and as more retailers move their product selections online, a lot of sales data can be generated. To improve sales and to meet the ever-increasing competition in the beauty retail sector, time series forecasting has potential in providing knowledge and guidelines in decision making to improve business performance. READ MORE

  4. 33. APES TOGETHER STRONG!!! An Exploratory Case Study Into Newcomer Socialization Within the GameStop Movement

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sebastian Luser; Toni Schreier; [2022]
    Keywords : Digital movement; social movement; online community; socialization; GameStop; Wallstreetbets; collective action; connective action; jargon;

    Abstract : Background: “APES TOGETHER STRONG“ was one of the slogans, that participants of the influential GameStop movement (who ironically called themselves “apes“) utilized to show their unity (“together strong“) and relentlessness in their seemingly irrational actions. Erupting in January 2021, retail investors that had formed a community via Reddit, collectively achieved to multiply the stock price of American gaming retail chain GameStop, causing huge losses for hedge funds, resulting in political discussions and social outrage. READ MORE

  5. 34. The Revolution(Race) of influencer marketing : a qualitative study of influencer’s perspective of how to represent an outdoor clothing brand

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Michelle Dam; [2022]
    Keywords : Influencer; Influencer Marketing; Social Media; Brand; Advertising;

    Abstract : Background: The digitalization has challenged the retail fashion industry and forces them to continuously find new strategies to survive in today’s market. Nowadays, the marketing strategy works differently, and some marketing is built upon how a collaboration would look together with an influencer and how it should be communicated to the influencers followers. READ MORE

  6. 35. Google Trends and Stocks: Retail Investing's Effect on Trading Performance of Swedish Large Cap Stocks

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Oscar Ehinger; Samier Thomas Musa; [2022]
    Keywords : Big Data; Google Trends; Retail Investing; Online Attention; Stock Trading;

    Abstract : We elaborate on the measure of retail investor attention by assessing search frequency in Google Trends. Search Volume Index (SVI) is explored as a proxy for attention that stocks get from retail investors, and we discuss its explanatory power on stock metrics. READ MORE