Essays about: "online travel agency"

Showing result 11 - 13 of 13 essays containing the words online travel agency.

  1. 11. Interview study of online travel reviews and their impact on a person’s decision making process

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Maria Rosengren; [2013]
    Keywords : consumer behaviour; decision-making process; electronic word-ofmouth; word of mouth; social media; tripadvisor.com; online travel reviews; Social Sciences;

    Abstract : In the past people sought for information via libraries, travel magazines or were inspired by marketing the travel agency made in order to attract consumers. Before the Internet era one way communication was the right way to follow. Since Internet was developed two ways communication has evolved and people can talk to each other worldwide. READ MORE

  3. 12. Online decision making - Couch Surfers and information technologies.

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Thao Nhu; [2012]
    Keywords : couch surfers; information technology; decision making; travel agency; Social Sciences;

    Abstract : This study deals with how information technologies are used in tourist’s decision making process. The thesis focuses on a forgotten new tourist segment: Couch Surfers. By using semi-structured interview and netnography to analyze websites’ content, Couch Surfers’ decision making process is studied. READ MORE

  4. 13. Offline vs. Online: Who buys where? A customer segmentation study of travel agencies

    University essay from Internationella Handelshögskolan

    Author : Maria Engvall; Johannes Fritz; Sofia Kindh; [2012]
    Keywords : Online travel agency; Traditional travel agency; Market segmentation;

    Abstract : Background: It has been shown that people travel much more nowadays than ever before. Since the Internet and the e-commerce have been developed the ability to book trips online has been enabled. There are now two dominant ways of buying trips, online or offline. READ MORE