Essays about: "perceived risk"
Showing result 11 - 15 of 576 essays containing the words perceived risk.
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11. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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12. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. READ MORE
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13. Local Governance Structure and the Level of Implementation of Climate Adaptation Measures in 653 Cities Globally
University essay from Uppsala universitet/Statsvetenskapliga institutionenAbstract : Abstract: Due to limited data availability, previous studies assessing the status of climate adaptation at the municipal level are mostly limited to planned actions, which can at times be symbolic rather than substantive in nature. As a result, the true level of implementation of climate adaptation in cities has been difficult to estimate. READ MORE
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14. Problematic social media use and self-rated health among Swedish adolescents : Is the association moderated by perceived familial social support?
University essay from Stockholms universitet/Institutionen för folkhälsovetenskapAbstract : The purpose of this study was to explore the association between problematic social media use (PSMU) and self-rated health (SRH) among Swedish adolescent boys and girls, and additionally to examine whether perceived familial social support buffers against poor health in the same association. The study was based on the Health Behaviour in School-aged Children (HBSC) survey from 2017/2018. READ MORE
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15. Data-Driven Decision-Making In Small Organizations : A qualitative study in optimizing BI deployment in Vasaloppet
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Organizations are social systems established to make decisions. Modern organizational decision-making is complex and can easily overwhelm the capacity of individuals. Because of the complexity of multi-person decisions, there is a big risk for uncertainty in decision-making. READ MORE
