Essays about: "persuade"

Showing result 21 - 25 of 90 essays containing the word persuade.

1. 21. Social media effects on diaspora tourism : A case study on second generation of Iranian immigrants in Stockholm

   University essay from Södertörns högskola/Turismvetenskap

   Author : Paria Izadi; [2020]
   Keywords : Diaspora Tourism; Stockholm; Second Generation; Social Media; Iran;

   Abstract : The impact of social media in tourism industry is significant. This study examines the role, impact, and relationship of social media platforms among second generation Iranian Swedish in Stockholm as a segment of tourism market when travelling to Iran. READ MORE

3. 22. What Moves You? : A Study of Mode Shift Motives in Stockholm

   University essay from KTH/Urbana och regionala studier

   Author : Alexander Gaio; [2020]
   Keywords : mode shift; travel behaviour; mobility management; theory of planned behaviour;

   Abstract : What causes people to change their primary transportation mode and sustain the change in the absence of an incentive? Shifting towards sustainable modes is a vision shared by many municipal, regional, national and international bodies around the world, but it is difficult to change individuals’ behaviour, especially when there is no incentive to do so. Through understanding how individuals make decisions about their planned behaviour and determining what are opportune moments to re- learn travel habits, it may serve as a key opportunity to influence sustainable mode share. READ MORE

4. 23. To persuade, or not to persuade: An experimental case study of e-commerce consumer responses to persuasive messages

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Erik Nordberg; Carl Wigow; [2020]
   Keywords : Persuasion; Green Pop-up Advertisement; Attitude-Behavior Gap; E-commerce; Second-Hand Retail;

   Abstract : One of the biggest challenges e-commerce face today is how to encourage website visitors to act. The purpose of this thesis was to explore whether persuasion strategies had the potential to get website visitors to act by bridging the gap between attitudes (i.e. what people think) and behaviors (i. READ MORE

5. 24. Based on a true story : an analysis of the drama documentary genre and the mediatisation of events based on the miniseries When They See Us

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Juliet Brickell; [2020]
   Keywords : Media; Communication; Drama Documentary; Genre; Narrative; Style; Story world; Based on a True Story; Power; Injustice; Justice; Social Sciences;

   Abstract : Over the years more and more drama documentaries regarding the mediatisation of past events have been released on various platforms such as online streaming services. Mediatisation is the influence the media has on an individual’s everyday life either through the influence of a medium or through the act of communication. READ MORE

6. 25. The Making of ‘Sustainable Consumerism’ - A critical discourse analysis of the discourse of sustainability found in Oatly’s product advertisements

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Lindkvist Julia; [2020]
   Keywords : critical discourse analysis; AIDA; advertising strategies; sustainability discourse; Oatly;

   Abstract : With the help of various advertising strategies this study addresses the Swedish, plant-basedfood-production company Oatly, and their advertisements to see how the discourse onsustainability is approached. By using critical discourse analysis, and primarily Fairclough’sthree-dimensional-model for analysing discourse (1989, 1995) as well as the marketingframework AIDA, these advertisements have been analysed to see how the companymanages to tempt and persuade their consumers into consumption. READ MORE