Essays about: "persuade"

Showing result 11 - 15 of 90 essays containing the word persuade.

1. 11. Beyond the Billboard; How advertised prices affect how you feel, think, and behave

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Vladan Gajic; [2022]
   Keywords : advertising; unintended advertising effects; happiness; time money evaluation; prosocial behaviour;

   Abstract : Commercial advertisements are intended to persuade consumers to purchase products, but their influence often extends unintentionally and uninvitedly to non-commercial domains. Researchers have uncovered many such, unintended ad effects - good and bad - from lowered self-esteem to increased empathy. READ MORE

3. 12. Persuasive discourse in videos related to sustainable eating : What are identifiable rhetorical elements used in the YouTube videos related to sustainability?

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Umar Zaidi; [2022]
   Keywords : Sustainable eating; Meatless eating; Plant-based diet; Persuasive discourse; YouTube videos.;

   Abstract : Sustainable communication is intensively being done through social media platforms such as YouTube to create awareness among people. It is imperative to encourage people to adopt sustainable eating to have better health and a better environment—this research study aimed at analyzing the persuasive discourse in videos related to sustainable eating on YouTube. READ MORE

4. 13. Wind Farm Modeling in DIgSILENT PowerFactory® and Load Flow Analysis of Internal Collector Network

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Lakshitha Daham Makewita; [2022]
   Keywords : Wind Farm Internal Collector Network; Active Power Loss; Cable Loading;

   Abstract : The purpose of this study is to model an operational wind farm in DIgSILENT PowerFactory® using manufactures specifications and investigate the active power energy losses. The model is tested with the operational recorded data from the wind farm and is validated. READ MORE

5. 14. Effective Stakeholder Communication for Scope 3 Greenhouse Gas Emissions Abatement along the Supply Chain in the Food Retailing Sector : A Leadership Perspective

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Christina Niefer; Leonie Machold; [2022]
   Keywords : Stakeholder Communication; Sustainability Communication; Leadership; Sustainable Supply Chain; Scope 3 GHG Emissions; Decarbonization;

   Abstract : The food retail industry's Scope 3 GHG emissions significantly contribute to global GHG emissions. Furthermore, it is widely acknowledged that a company's leadership style and effective stakeholder communication are critical for GHG abatement. READ MORE

6. 15. A  Study on the persuasiveness of male influencers on male followers in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Pontus Henriksson; Karl Pålsson; [2021]
   Keywords : Digital marketing; Social media; Influencers; Persuasion; Purchase intention;

   Abstract : Since influencer marketing is a relatively new term, there is a scarce theoretical foundation investigating the subject. Previous research has mainly focused on identifying female followers' behavior and how they are persuaded, fewer studies are on male followers and the ability of male influencers to influence their followers. READ MORE