Essays about: "pharmaceutical industry strategy"

Showing result 1 - 5 of 26 essays containing the words pharmaceutical industry strategy.

  1. 1. Thriving Amidst Complexity: the Dynamics Within the Market of Parallel Imports of Pharmaceuticals in Sweden

    University essay from Lunds universitet/Produktionsekonomi

    Author : Oscar Privileggio Cederhed; [2024]
    Keywords : Pharmaceutical industry; parallel imports; regulations; regulatory environment; supply chain mapping; market drivers; competition; Technology and Engineering;

    Abstract : Theory on competition within free markets is well developed and creates a fundament on which operational and strategic decisions rest upon. Regulations, such as in the pharmaceutical industry, create a dimension which strongly affects the operations of all organisations within the industry - and thus also the competition. READ MORE

  3. 2. Managing operations resources and processes for competitive advantage : A study on the performance of Swedish pharmaceutical companies during the COVID-19 pandemic

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Mohsin Raza; Jesper Svensson; [2022]
    Keywords : Operations; strategy; pharmaceutical; pandemic; attributes; digitalization;

    Abstract : The outbreak of coronavirus disease 2019 (COVID-19) has caused immense challenges to businesses and people’s lives. For the pharmaceutical industry, these challenges entail changes in demand, supply chain, consumption trends, as well as a shift towards telemedicine and changes in R&D priorities. READ MORE

  4. 3. Competing on sustainability - A study on stakeholder interaction, becoming truly sustainable and obtaining a sustained competitive advantage in an industry characterized by low sustainability maturity

    University essay from Lunds universitet/Produktionsekonomi

    Author : Kristina Källner; Anna Lundberg; [2022]
    Keywords : Sustainability; cold chain; pharmaceutical industry; stakeholder theory; sustainable business models; VRIO analysis; truly sustainable; competitive advantage; Technology and Engineering;

    Abstract : Although more and more companies are facing increasing pressure to take responsibility for their actions impacting sustainability, the pharmaceutical industry and in extension the cold chain solutions industry, have previously been exempted from scrutiny. Research on sustainability in the industry is lagging, why this master thesis aims to explore how sustainability can be incorporated into the business model while avoiding creating a disconnect between corporate strategy and actual sustainability impact. READ MORE

  5. 4. Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalid BM; Pulikanti Rani Priyanka; [2020]
    Keywords : Digital marketing; Pandemic; Pharma Industry; Challenges; and solutions.;

    Abstract : This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. READ MORE

  6. 5. Optimising a launch : Important factors affecting a new pharmaceutical launch in Sweden

    University essay from Uppsala universitet/Industriell teknik

    Author : Sabina Smedsrud; Simon Ekdahl; Emil Näslund; [2019]
    Keywords : ;

    Abstract : This master thesis explores the launch process of new pharmaceuticals in Sweden. The path of a pharmaceutical from idea to innovation is a long and arduous process with only few new products actually reaching the patients in the end. READ MORE