Essays about: "podcast marketing"

Showing result 1 - 5 of 10 essays containing the words podcast marketing.

  1. 1. True crime documentaries: production teams’actions to appeal to consumers

    University essay from Umeå universitet/Företagsekonomi

    Author : Philippine Santin; Ann-li Moretti; [2023]
    Keywords : Production; Documentaries; True Crime; Ethic; Promotion; Marketing;

    Abstract : The true crime genre was invented by Truman Capote in 1965 with his work In Cold Blood.Since that day, the amount of true crime content and the number of consumers have continuedto grow. This type of content can be found in many different forms such as books, movies,series, TV shows, podcasts and more. READ MORE

  3. 2. Podcast Marketing – Pulse of the Present : Understanding the persuasion and influencing techniques of host-read ads in the DACH podcast industry

    University essay from

    Author : Michelle Kreutz; Ines Thalmann; [2023]
    Keywords : ;

    Abstract : .... READ MORE

  4. 3. The authenticity of Swedish Craft Gin : A multimodal analysis of marketing of Swedish Craft Gin for international audiences

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Anton Freij; [2022]
    Keywords : Swedish Craft Gin · Culture · MCDA · Multimodality · Authenticity ·Locality;

    Abstract : This thesis aims to investigate how Swedish Companies can appropriate products that have strong cultural connections towards other nations or cultures and reintroduce them onto an international market in an authentic way, with emphasis on their Swedish locality. To do this, the study used the booming market of Swedish Craft Gin Distilleries. READ MORE

  5. 4. Sann vänskap är ljudet mellan människor

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Frida Sjöström; Emma Stanciu; Erik Strålman; [2022]
    Keywords : Podcasts; credibility; trust; advertisement; building relationships; Business and Economics;

    Abstract : Problem/forskningsfråga: Hur försöker svenska podcasts skapa trovärdighet till sina lyssnare samtidigt som de marknadsför produkter och företag? och Hur tar unga lyssnare emot reklam i podcasts utifrån ett förtroendeperspektiv? Syfte: Studiens syfte är att utifrån kvalitativ metod skapa förståelse för hur annonsering i digitala kanaler påverkar podcasts trovärdighet. Den växande digitala kanalen podcast ska användas som verktyg för undersökningen. READ MORE

  6. 5. Podcasting as a Digital Content Marketing Tool within B2B : A qualitative case study exploring why and how Swedish B2B companies use podcasts as a marketing tool

    University essay from Linköpings universitet/Företagsekonomi

    Author : Arvid Lögdberg; Oscar Wahlqvist; [2020]
    Keywords : Podcast marketing; marketing communication; content marketing; business to business marketing;

    Abstract : Purpose The purpose of this thesis is to explore why and how B2B-companies use podcasts as a marketing tool and evaluate how it canfunction together with other marketing strategies. Problematization Digital content marketing is an increasingly popular marketingstrategy within B2B. READ MORE