Essays about: "problems of marketing communication"

Showing result 11 - 15 of 32 essays containing the words problems of marketing communication.

1. 11. E-retailers' use of Facebook as a marketing communication tool - The relationship between performance and use of Facebook for small e-retailers in Sweden.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Klara Mitteregger; [2015]
   Keywords : Facebook; social media; e-commerce; e-retailers; store performance;

   Abstract : The purpose of the thesis was to investigate in a quantitative study how Swedish e-retailers with yearly revenue of less than 12.5 million Swedish kronor use Facebook as a marketing communication tool. READ MORE

3. 12. Architectural firm leading the construction process through interdisciplinary teamwork

   University essay from KTH/Fastigheter och byggande

   Author : Therese Ramqvist; [2013]
   Keywords : construction project management; design process; interdisciplinary teamwork; work process; combinatorial projects;

   Abstract : The purpose of this master thesis is to investigate how architects and project managers can improve their work process within an architecture firm, in order to become more competitive and cost efficient. To fulfil the purpose of the thesis, the research has been based on an interview study that draws upon the challenges the construction industry is currently facing, especially within architecture and project management, which means that firms working in the early phases of a project must do some changes in their work processes to meet those challenges. READ MORE

4. 13. From likes to commitment : a case study of micro companies’ social media usage

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : JOHANNA AHLÉN; FANNY BENGTSSON; [2013]
   Keywords : Social media; Communication; Micro company; Fashion retail industry; Digital marketing; Sport and outdoor industry;

   Abstract : The purpose with the thesis is to identify, analyze and present the problems micro companies in the Swedish fashion and sport industry are facing when using social media as a communication tool in their marketing activities. Also relevant digital communication channels have been investigated and presented. READ MORE

5. 14. Relationship Management in the Banking Industry : The Use of Facebook

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Sandra Dobosz; [2012]
   Keywords : Bank; Customer Management; Social Media; Word-of-Mouth; Facebook; Relationship Marketing;

   Abstract : The economic situation and the improved technology weaken the bond be-tween banks and their customers. To adapt to the changing behavior of customers banks engage in Social Media with the aim to strengthen their relationship. However, Social Media may not have the expected effect on the banks’ customers. READ MORE

6. 15. Concurrent Engineering Approaches within Product Development Processes for Managing Production Start-up phase

   University essay from Tekniska Högskolan

   Author : Sajjad Ebrahimi M.; [2011]
   Keywords : Start-up phase; Concurrent Engineering; Concurrent Engineering Principles; Start-up Management;

   Abstract : Nowadays in a turbulent market, developing and launching a new product is one of most competitive strategies implemented by many large and small enterprises. In fact, launching a new product depends upon the performance of four critical functions: design, manufacturing, distribution and marketing. READ MORE