Essays about: "problems of marketing communication"

Showing result 16 - 20 of 32 essays containing the words problems of marketing communication.

1. 16. Interface between the Marketing and Sales and Product development departments : A case study

   University essay from JTH, Industriell organisation och produktion; IHH, Informatik

   Author : Paraskeva Spasova; Sebastian Wlazlak; [2010]
   Keywords : Marketing and Sales; Product Development; Interface; Integration; Information System; Internal Service Quality; Internal Customer Satisfaction;

   Abstract : Globalization creates for companies’ new opportunities for business development, as well as new challenges. One of the most prevailing challenges is the ability to create new products and services in accordance to diverse customer needs and requirements, as well as implementation of new technologies in future lines of products. READ MORE

3. 17. Development of an Environmental Management System for Radical Sports Management

   University essay from KTH/Industriell ekologi

   Author : Tove Fritzell; [2010]
   Keywords : Environmental Management System; small business; case study; environmental policy; France;

   Abstract : There are many reasons why smaller businesses should have an environmental management system, but also many difficulties, such as limitations in the time and resources available, and the size of the environmental impacts. How can a small business providing intellectual services make environmental improvements by creating and implementing an environmental management system (EMS)? This report is a case study on how to create an EMS. READ MORE

4. 18. External communication at the National Environmental Management Authority (NEMA) in Kenya : an understanding of communication with stakeholders

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Monica Nderitu; [2010]
   Keywords : External Communication; Communication strategies; Stakeholders; Authority;

   Abstract : This paper has investigated and tried to understand what the staff in National EnvironmentalAuthority (NEMA) and the Stakeholders view and think about their relations. It has also triedto investigate the communication strategies that are used by the organisation in dealing withstakeholders as well as the goals and objectives of the communication methods used. READ MORE

5. 19. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
   Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

   Abstract :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE

6. 20. Cultural labour management in Finland : Multicultural Working environment in Riihimäki Würth Ltd., Finland; MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Esther Nzungwa Leander; [2009]
   Keywords : Cultural labour marketing; Finnish working culture; multicultural working environment.;

   Abstract : Aim: The aim of this study is to explore, discuss and analyse patterns that make up a successful multicultural labour marketing and management. Riihimäki Würth Ltd. employees´ experiences have been used as an example of multicultural labour management. READ MORE