Essays about: "problems of marketing communication"

Showing result 6 - 10 of 32 essays containing the words problems of marketing communication.

1. 6. Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market

   University essay from Umeå universitet/Företagsekonomi

   Author : Niklas Puranen; Markus Jansson; [2017]
   Keywords : Social media; marketing; Alternative Food Networks; segmentation; sales promotion;

   Abstract : The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. READ MORE

3. 7. Tjänsteutveckling i skogssektorn : en fallstudie av Södras ekonomiska rådgivning

   University essay from SLU/Dept. of Forest Products

   Author : Jonas Samuelsson; [2017]
   Keywords : ekonomi; generationsskifte; intervjuer; kommunikation; kvalitativ; relationer; relationsmarknadsföring; tjänstekvalitet; utvärdering; communication; economy; evaluation; generational; interview; relations; relationship marketing; service quality; qualitative;

   Abstract : Dagens tjänstesektor växer sig allt starkare vilket ställer krav på konkurrenskraftiga tjänsteerbjudanden. För skogsnäringen innebär det ett större fokus på att erbjuda helhetslösningar till skogsägarna. En tjänst som har framtiden för sig är rådgivning inför generationsskiften då 1/3 av skogsägarna är över 65 år. READ MORE

4. 8. Attracting Donations : How Iranian Charity Organizations Promote to Attract Donation?

   University essay from

   Author : Hooman Dadkhah; Maryam Samari; [2016]
   Keywords : Social Behaviour Law; Samhälls-; beteendevetenskap; juridik;

   Abstract : Non-Profit Organizations (NPO), also called the third sector, are organizations that do not aim to generate revenue and, as the name suggests, profit making is not their goal. However, like any other organization, they have expenses to cover in order to reach their goals. READ MORE

5. 9. Kommunikation i social marknadsföring : matmodeller i grundskolemiljöer

   University essay from SLU/Dept. of Economics

   Author : Jessica Sandervig; [2016]
   Keywords : folkhälsa; livsmedel; nudging; rekommendationsmodell;

   Abstract : Ohälsa är ett växande problem runt om i världen och enbart i Sverige beräknas folkohälsan kosta 120 miljarder kronor årligen. Flera länder använder statliga incitament för att stimulera folkhälsa, till exempel skatter. Målet är att minska på andelen socker, salt och fett i livsmedel. READ MORE

6. 10. Customer Aquisition and Retention by Gamifying User Experience : Gamifying the team messaging app Briteback

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Liska Cersowsky Weström; [2016]
   Keywords : gamification; motivation; communication; apps; digital; user experience; ux;

   Abstract : Studies have shown that many problems office workers face today arise from digital communication and collaboration, with information overload being the biggest obstacle to being effective and productive. Briteback is a new messaging app for teams, which was launched in November 2015, and which aims to solve these problems by providing users with a platform where they can manage all their work-related communication, in an attempt to structure office workers’ communication and to relieve communication related stress. READ MORE