Essays about: "purchase intentions."

Showing result 21 - 25 of 203 essays containing the words purchase intentions..

  1. 21. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  3. 22. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Hallberg; [2023]
    Keywords : Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

    Abstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE

  4. 23. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zehui Sun; Xiaoyuan Cheng; [2023]
    Keywords : Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

    Abstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE

  5. 24. Adoption challenges for wearable devices by the Indian healthcare providers : A case study on healthcare providers using wearables in India

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Raghwendra Kumar Singh; Sourabh Kumar Jaiswal; [2023]
    Keywords : Healthcare Providers; Wearables; Adoption; TAM; TPB;

    Abstract : Background: The rapid advancements in technology to measure different bodily functions have enabled normal person to measure various biological values of a body such as a heartbeat, calories, blood pressure, and more. These measurements can help healthcare providers provide better disease assessment, but what are the challenges that make it difficult for healthcare providers to adopt such devices? Purpose: This thesis investigates the challenges that healthcare providers face in adopting wearable devices. READ MORE

  6. 25. Investigating Millennials perception of chatbot and their purchase intention in fashion industry. : A quantitative study about the influence of Chatbots on purchase intention among millennials.

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Nikita Jain; Priscilla Owusu-Ansah; [2023]
    Keywords : Millennials; Artificial Intelligence Chatbots; Consumer purchase intention.;

    Abstract : This research study aims to investigate the perceptions of millennials towards Chatbot and their purchase intentions in the fashion industry. The study explored how chatbots are perceived by millennials, and how these perceptions influence their purchase intentions. To achieve this, the study used a quantitative approach. READ MORE