Essays about: "pushes"

Showing result 11 - 15 of 118 essays containing the word pushes.

  1. 11. The interplay between employer branding and place in the Swedish IT sector : Potential employees' perceptions of place as part of the employer value proposition

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Janine Gracia; [2023]
    Keywords : employer branding; employer value proposition; external employer branding values; location; place; place attachment;

    Abstract : Purpose: To explore the interplay between employer branding and place within the Swedish IT sector. To answer the purpose of the study, two research questions have been developed. READ MORE

  3. 12. The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Avraam Esras; Johnny Tran; [2022-12-14]
    Keywords : Plant-based proteins; animal-based protein; marketing devices; store; retail; McDonald; packaging; social media; digital media; influencers; fast-food; convenient; alternative;

    Abstract : This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; Peattie, 2001; Ottman et al. READ MORE

  4. 13. Renewable Energy Generation and its Effect on Electricity Prices - A case study of Germany

    University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Author : Andreas Lindbom; Natalia Olsson; [2022-07-08]
    Keywords : ;

    Abstract : The implementation of renewable energy sources should, according to economic theory, reduce electricity prices. The main reason behind this is the merit order effect, which describes the sequence of contributions from different power stations. READ MORE

  5. 14. When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand Cancellation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : María Isabel Viéitez Gómez; Martina Ferretti; [2022]
    Keywords : Cancel Culture; Brands; Consumer-brand Relationship; Social Media; Ethics; Reality Check.; Social Sciences;

    Abstract : The phenomenon of cancel culture is one we all witness and sometimes partake in, and it has recently become a hot topic in research. However, the literature on this phenomenon is still in its infancy. READ MORE

  6. 15. The Impact of Metro Stations Proximity to Commercial Property Prices in Stockholm : A Hedonic Analysis

    University essay from KTH/Fastigheter och byggande

    Author : Hanna Olsson; Matteo Ververidis; [2022]
    Keywords : Commercial property prices; office buildings; hedonic price model; metro station; Kommersiella fastighetspriser; kontorsfastigheter; hedonisk prismodell; tunnelbanestationer;

    Abstract : The impact of geographical choices is crucial for both individuals and businesses to assess. Generally, companies are favored by being in accessible areas, which pushes up the demand and price for space. This phenomenon is referred to as a bid-rent theory. Infrastructure like roads and public transport contributes to accessibility. READ MORE