Essays about: "external employer branding values"

Showing result 1 - 5 of 8 essays containing the words external employer branding values.

1. 1. Core values and their role in attracting future employees: A quantitative study measuring how Swedish employers’ core values matter to students, in the light of external employer branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Dolff Sandelius; Ida Thyberg; [2023]
   Keywords : Employer Branding; External Employer Branding; Core Values; Attraction; Recruitment; Business and Economics;

   Abstract : Studies show that employees are an organisation’s most important asset. Therefore, an employer needs to attract the desired future employees. Currently, core values appear frequently on employers’ websites. Core values could consequently operate as a part of external employer branding to attract candidates. READ MORE

3. 2. CSR and Internal Stakeholders within the Swedish Fashion Retail Industry : An exploratory study on the relationship between organization and their employees in a harmful industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Marija Rusevska; Nathalie Singh; [2023]
   Keywords : CSR; Internal CSR; Employer Branding; Harmful Industry; Employer- Employee Relationship; Fashion Retail Industry;

   Abstract : Background: Managers can utilize tools such as Corporate social responsibility (CSR) and employer branding to manage the relationship between employees and the organization. CSR is a tool that can be used to make the organization look better. READ MORE

4. 3. The interplay between employer branding and place in the Swedish IT sector : Potential employees' perceptions of place as part of the employer value proposition

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Janine Gracia; [2023]
   Keywords : employer branding; employer value proposition; external employer branding values; location; place; place attachment;

   Abstract : Purpose: To explore the interplay between employer branding and place within the Swedish IT sector. To answer the purpose of the study, two research questions have been developed. READ MORE

5. 4. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

   University essay from Göteborgs universitet/Graduate School

   Author : Viktor Brodin; Anna Forkman; [2019-07-03]
   Keywords : Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

   Abstract : This qualitative case study aims at critically analyse how businesses today, actively working on their Employer Brand, engage in this work in a changing context, focusing on Employer Brand Loyalty. This was done by investigating six case companies using interviews and document analysis. READ MORE

6. 5. Case Competitions as a Tool to Build Brands and Reputation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Judith Armenteras; Iris Politiek; [2018]
   Keywords : Corporate Case Competitions; strategic brand management; case competitions; brand reputation; internal branding; employer branding.; Business and Economics;

   Abstract : Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. READ MORE