Essays about: "marketing devices"

Showing result 1 - 5 of 57 essays containing the words marketing devices.

  1. 1. Prototyping Tool for Large Scale Interactive Experiences

    University essay from Lunds universitet/Institutionen för designvetenskaper

    Author : Venkata Satya Anurag Gargeya Unnava; Yiyang Liu; [2023]
    Keywords : Virtual Reality; Augmented Reality; Interactive Content; Large Scale Interactive Content; Visualizer; Simulations; Technology and Engineering;

    Abstract : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. READ MORE

  3. 2. Transcreation in Translation : A study of the use and importance of transcreation in the Swedish translations of English marketing slogans

    University essay from Stockholms universitet/Tolk- och översättarinstitutet

    Author : Linnéa Nyberg; [2023]
    Keywords : Translation; translation studies; transcreation; English to Swedish; translation strategies; text functions; questionnaire; text analysis; Översättning; översättningsvetenskap; transkreation; engelska till svenska; översättningsstrategier; textfunktioner; enkät; textanalys;

    Abstract : This thesis explores the importance of transcreation in the translation of marketing slogans and how experience is pivotal when translating. The overall aim is to offer an insight into how professional and non-professional translators tackle translation problems in the form of rhetorical devices common to marketing language. READ MORE

  4. 3. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

    University essay from SLU/Dept. of Economics

    Author : Mohamad Saad El Deen; [2023]
    Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

    Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

  5. 4. Triangle Of Reframing : A study of how organizations shape already existing markets through mobilizing market devices

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Ella Heed; David Hellqvist; [2023]
    Keywords : Market-Shaping; Market Devices; Actor-Network Theory; Second-Hand Fashion; Purchase Barriers; In-Store; Digital Media; Social Media; E-commerce; Market Studies; Sustainable Shopping;

    Abstract : This study addresses the issue of consumers’ wish to shop more sustainable fashion butinstead turning to fast fashion (Islam et al., 2021; Silva et al. 2020; Wang et al., 2022). READ MORE

  6. 5. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE