Essays about: "rational empirical change strategy"

Found 3 essays containing the words rational empirical change strategy.

  1. 1. Influencing consumer behavioural intentions: Reducing household water consumption

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Daria Granina; [2022]
    Keywords : Emotional and Rational Communication; Advertising Appeals; Intention to Behave Sustainably; Message Tailoring; Persuasive Sustainability Communication; Strategic Communication; Elaboration Likelihood Model; ELM; Theory of Planned Behaviour; TPB; Social Sciences;

    Abstract : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. READ MORE

  3. 2. How do Intellectual Property Rights help commercializing inventions in Europe? The case of the introduction of the European community patent system

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Anna Maria Kalo and Leif Nordkvist; [2010]
    Keywords : Patent; commercialization; inventions; cost of patents;

    Abstract : This thesis will show how patents policies can help the commercialization of inventions in Europe. Our study is mainly based on statistical material contained in the European Patent Office’s (EPO) database of published granted patents. READ MORE

  4. 3. Shaping the Identity of the International Business School : Accreditation as the Road to Success?

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Monica Palmqvist; [2009]
    Keywords : Accreditation; Business School; Identity; Institutionalization; Internationalization; Sensemaking; Strategy as Practice; Quality Frameworks;

    Abstract : Internationalization is an important strategic issue for survival for most business schools of today. Following this, various international accreditation bodies have in recent years been very succes­s­ful in promoting accreditation as a means of gaining status and prove high quality. READ MORE