Essays about: "Persuasive Sustainability Communication"

Showing result 1 - 5 of 6 essays containing the words Persuasive Sustainability Communication.

1. 1. The Absence of Internal Sustainability Communication in Sustainable Organizations

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Veronika Ringblom; Lucy Wang; Janisse Magnusson; [2023]
   Keywords : Sustainability; Sustainable Organizations; Internal Branding; Internal Communication; Value Alignment; Business and Economics;

   Abstract : Title: The Absence of Internal Sustainability Communication in Sustainable Organizations Seminar date: 2023-06-02 Course: FEKH49, Degree Project Undergraduate level, Business Administration, 15 University Credits Points or ECTS‐cr Authors: Janisse Magnusson, Veronika Ringblom, Lucy Wang Supervisor: Emilie Hesselbo Key words: Sustainability, Sustainable Organizations, Internal Branding, Internal Communication, Value Alignment Research question: How do sustainable organizations view the role of sustainability in their internal branding effort? Purpose: The study aims to explore how sustainable organizations conduct internal branding with regard to sustainability, as well as to theoretically refine and challenge existing theories on internal branding, internal communication, and the utilization of sustainability within these strategies. Methodology: To achieve the purpose of the study, a qualitative approach was adopted, specifically an abductive approach. READ MORE

3. 2. Persuasive discourse in videos related to sustainable eating : What are identifiable rhetorical elements used in the YouTube videos related to sustainability?

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Umar Zaidi; [2022]
   Keywords : Sustainable eating; Meatless eating; Plant-based diet; Persuasive discourse; YouTube videos.;

   Abstract : Sustainable communication is intensively being done through social media platforms such as YouTube to create awareness among people. It is imperative to encourage people to adopt sustainable eating to have better health and a better environment—this research study aimed at analyzing the persuasive discourse in videos related to sustainable eating on YouTube. READ MORE

4. 3. Influencing consumer behavioural intentions: Reducing household water consumption

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Daria Granina; [2022]
   Keywords : Emotional and Rational Communication; Advertising Appeals; Intention to Behave Sustainably; Message Tailoring; Persuasive Sustainability Communication; Strategic Communication; Elaboration Likelihood Model; ELM; Theory of Planned Behaviour; TPB; Social Sciences;

   Abstract : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. READ MORE

5. 4. Discussing the role of interaction design within design for sustainability

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Stephanie Neumann; [2020]
   Keywords : interaction design; design for sustainability; food waste; plate waste; behaviour intervention; eco-feedback technologies; service design;

   Abstract : This paper describes a research through design project for reducing student’s food waste in a Swedish high school canteen. It was found that the design outcome is influenced by how a designer approaches the chosen problem space of sustainability. READ MORE

6. 5. Readiness for Change Towards Sustainability : A Study of Swedish Companies: Change Agent and Employee Perspectives

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Elin Hernelind; Freja Hogréus; [2020]
   Keywords : Change Readiness; Change Agent; Employee; Sustainability; Business;

   Abstract : Background: There is an increasing importance of sustainable development in today’s society as a result of various social, environmental, and economic challenges facing the people and planet. To create the change needed to shift from unsustainable activities, everyone must participate, including business organizations. READ MORE