Essays about: "reputation strategy"

Showing result 1 - 5 of 126 essays containing the words reputation strategy.

1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
   Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

3. 2. Damned if you do, damned if you don't.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
   Keywords : H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

   Abstract : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. READ MORE

4. 3. Exploring European Union Corporate Sustainability Reporting Directive’s (CSRD) integration process implications on business strategy.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Wiktoria Bartkowiak; Migle Skensbergaite; [2023]
   Keywords : Business and Economics;

   Abstract : Following the introduction of the Corporate Sustainability Reporting Directive (CSRD) by the European Commission, the complexity of sustainability reporting increased significantly concerning a vast number of companies. The lack of consideration in the literature on the implications it will have on the business strategy can create negative perceptions of the directive’s integration process for the companies and make the transition process more challenging than anticipated. READ MORE

5. 4. Risk Assessment of Digital Assets – Insurance Applications in Cryptocurrencies and NFTs

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Roberto Delgado Ferrezuelo; [2023]
   Keywords : Blockchain; NFTs; private key; phishing; floor price; rarity; cold wallet; hot wallet; risk premium; Technology and Engineering;

   Abstract : The aim of the project is to develop a framework for an insurance policy for digital assets. The project comprised several stages, starting with the identification of risks associated with these assets. Policyholders were then categorized into two groups based on a predefined rating factor. READ MORE

6. 5. Building Trust in Mergers and Acquisitions : An Exploration of Key Factors

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Azmain Alam; Hanna Torany; [2023]
   Keywords : Mergers and acquisitions M A ; Trust; Decentralization; Centralization; Agency theory; Social Capital; Information Asymmetry; Institutional theory; Sammanslagningar och förvärv M A ; Tillit; Decentralisering; Centralisering; Agency teori; socialt kapital; informationsasymmetri; institutionell teori;

   Abstract : Mergers and acquisitions (M&A) have been widely used as a key strategy for achieving corporate growth and market expansion. However, due to their complex and challenging nature, more than 60% of M&A transactions fail to create value and capture synergies. READ MORE