Essays about: "research based thesis title in marketing"

Showing result 16 - 20 of 59 essays containing the words research based thesis title in marketing.

1. 16. Consumers attitudes towards Virtual Reality Marketing in Sweden : Does Personalized Virtual Reality Marketing intrude on consumers integrity?

   University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

   Author : Sanne Norgren; Felicia Lindqvist; [2017]
   Keywords : ;

   Abstract : Title: Consumers attitudes towards Virtual Reality Marketing in Sweden: Does Personalized Virtual Reality Marketing intrude on consumers integrity?  Date: 2017-05-19 Level: Bachelor Thesis in Marketing Author: Sanne Norgren and Felicia Lindqvist Supervisor: Thomas Helgesson Examiner: Christine Tidåsen Problem formulation: Despite the fact that VR is the new way of marketing, very rarely virtual worlds have been understood by marketers. VR marketing is a relatively unexplored area and the research within the area is limited. READ MORE

3. 17. Management of Key Account Relationships in SMEs : A Resource-Based View

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Simon Johansson; David Gedda; [2016]
   Keywords : Relationship Marketing; Key Account; Key Account Management; Customer Relationship Mangement; SME; High- performing firms;

   Abstract : Title: Management of Key Account Relationships in SMEs: A Resource-Based View Authors: David Gedda & Simon JohanssonLevel: Master thesis, 30 hpKeywords: Relationship Marketing, Key Account, Key Account Management,Customer Relationship Management, SME, High-performing firms Background: Management of firms most valuable customers, the key accounts,are of great importance for firms in general. This is in particulartrue for SMEs which battles with notably constrained resources. READ MORE

4. 18. The possibilities of location-based marketing and the challenges of privacy : A cross-cultural study between Sweden and New Zealand

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Johan Rambrandt; Simon Thordmark; [2016]
   Keywords : Privacy; Location-based services; Customer behavior; Location-based marketing; Applications and Smartphones;

   Abstract : Abstract Title: The possibilities of location-based marketing and the challenges of privacy – a cross cultural study between Sweden and New Zealand. Date: 2016-05-20 Level: Bachelor Thesis in Marketing Author: Johan Rambrandt and Simon Thordmark Supervisor: Klaus Solberg Soilen Problem formulation:If and when does location-based marketing intrude on individual's privacy?Does individual's perceive privacy differentially in Sweden and New Zealand?From the individual's perspective, what is the accepted limit for information disclosure? Purpose: The purpose of our bachelor thesis is to study if and when location-based marketing intrude on individual's privacy and how location-based marketing affect the individuals in both Sweden and New Zealand. READ MORE

5. 19. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
   Keywords : Business and Economics;

   Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE

6. 20. Visual merchandising of organic versus non-organic products in supermarkets : A study of Coop, Willys and ICA

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Alma Bolmstedt Svanqvist; Malin Carlén; [2015]
   Keywords : Visual merchandising; Supermarkets; Groceries; Organic food.;

   Abstract : Abstract Title: Visual merchandising of organic versus non-organic products in supermarkets Authors: Alma Bolmstedt Svanqvist & Malin Carlén Supervisor: Mikael Hilmersson Examiner: Thomas Helgesson Level: Bachelor thesis - Marketing Keywords: Visual merchandising, Supermarkets, Groceries, Organic food. Research question: ”How and why do supermarkets distinguish and implement the presentation and visual merchandising of organic food from non-organic food?” Purpose: The purpose of this research is to provide new theoretical contribution of how the major food chains are working with visual merchandising and specifically how they differentiate organic products from non-organic products. READ MORE