Essays about: "research based thesis title in marketing"

Showing result 21 - 25 of 59 essays containing the words research based thesis title in marketing.

1. 21. Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Fanny Wolte; Anna-Lena Georg; [2015]
   Keywords : Brand personality scale; corporate brands; brand personality; automobile industry; differentiation; Business and Economics;

   Abstract : Title: Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel Date of the Seminar: 02 June 2015 Course: BUSN 39. Degree project in global marketing Authors: Anna-Lena Georg and Fanny Wolte Advisor: Christian Koch Keywords: Brand personality scale, corporate brands, brand personality, automobile industry, differentiation. READ MORE

3. 22. Customer Involvement in New Service Development - Organizational Implications and Challenges

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Daniel Andersson; Pontus Hjertqvist; [2015]
   Keywords : New service development; customer involvement; technology-based services; organizational challenges.;

   Abstract : Course/Level: Master thesis, Strategic Marketing Management Authors: Daniel Andersson, Pontus Hjertqvist Thesis advisor: Jukka Hohenthal Title: Customer Involvement in New Service Development: Organizational Implications and Challenges Background: The nature of services is becoming technology-based, which implies that customers are becoming increasingly autonomous from the service firm. Understanding how to involve customers in the development process of such services as well as to recognize the challenges brought by customer involvement in this context should be seen as key issues for developing successful new services. READ MORE

4. 23. A study of how the Brick and Mortar business can utilize Location-based Marketing in Sweden. : Technologies, Strategies, Privacy & Integrity and Receptiveness from a consumer and expert perspective.

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Philip Lagström; Gustaf Stenlund; [2014]
   Keywords : Location-based marketing; Geo-fencing; Smartphone; brick and mortar;

   Abstract : Title: A study of how the Brick and Mortar business can utilize Location-based Marketing in Sweden. - Technologies, Strategies, Privacy & Integrity and Receptiveness from a consumer and expert perspective. Date: 2014-05-20 Level: Bachelor Thesis in Marketing Authors: Philip Lagström and Gustaf Stenlund. Supervisor: Klaus Solberg Søilen. READ MORE

5. 24. Factors influencing a customer’s loyalty in B2B relationships : A qualitative study of relationship marketing

   University essay from

   Author : Pia Andersson; Klara Karlström; [2014]
   Keywords : Relationship marketing; Customer Loyalty; B2B; Behavior;

   Abstract : Title: Factors influencing a customer’s loyalty in B2B relationships: A qualitative study of relationship marketing Authors: Klara Karlström & Pia Andersson Advisor: Svante Andersson Level: Master thesis in marketing (15 Swedish credits). Spring 2014. READ MORE

6. 25. Content Marketing: New Opportunities for Building Strong Brands Online

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexandra Djoukanova; Atina Georgieva; [2014]
   Keywords : Digital content; content marketing; online branding; brand equity online; Business and Economics;

   Abstract : Title: Content Marketing: New Opportunities for Building Strong Brands Online Date of the Seminar: 2nd June 2014 Course: BUSN39 Degree project in Global Marketing, Master Thesis Authors: Atina Georgieva and Alexandra Djoukanova Supervisor: Veronika Tarnovskaya Keywords: Digital content, content marketing, online branding, brand equity online Thesis purpose: The purpose of this thesis is to illustrate the opportunities that digital content creates for companies to strengthen their online brands. The present research takes a managerial perspective on the content marketing process and explores how digital content can be used to build brand equity online. READ MORE