Essays about: "research based thesis title in marketing"

Showing result 11 - 15 of 59 essays containing the words research based thesis title in marketing.

1. 11. The effect of Brand Heritage on Luxury Value Perception “European vs. American Approach to Luxury”

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lusiyana Ivanova Dimitrova; Orkun Aydin; [2019]
   Keywords : Brand Heritage; Luxury Value Perception; Two Modes of Luxury; European Approach to Luxury; American Approach to Luxury; Business and Economics;

   Abstract : Title: The effect of Brand Heritage on Luxury Value Perception: “European vs. American Approach to Luxury’’ Course: BUSN39 Degree Project in Global Marketing Authors: Orkun Aydın and Lusiyana Dimitrova Examiner: Mats Urde Supervisor: Javier Cenamor Purpose: The purpose of this study is to examine how brand heritage influences the different dimensions of luxury value perception. READ MORE

3. 12. Talking green, behaving brown : A study about consumers intention-behavior gap among eco-labels

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Emma-Sophie Doksaeter; Julia Nordman; [2019]
   Keywords : Green marketing; behavior economics; intention-behavior gap; eco-labels; environmental intention;

   Abstract : Title: Talking green, behaving brown - A study about consumers intention-behavior gap among eco-labels Level: Bachelor thesis in Business & Administration   Authors: Emma-Sophie Doksaeter & Julia Nordman   Supervisor: Jonas Kågström   Date: January 2019   Purpose: The purpose of this study is to analyze consumers intention-behavior gap towards eco-labeled products based on Carrington’s et. al. READ MORE

4. 13. Fashion Killa : A study on teenager’s attitudes towards luxury fashion clothing brands.

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Martin Säterö; Albert Winter; [2019]
   Keywords : marketing; attitudes; marketing strategies; luxury; fashion; teenagers; generation z; generation x; generation millennials; peer pressure; psychological benefits; economy; sales; strategies; social media; luxury marketing; branding; fashion;

   Abstract : Title: Fashion Killa: A study on teenager’s attitudes towards luxury fashion clothing brands. Bachelor Thesis 15HP in Business Economics (Marketing) Halmstad University School of Business, Engineering and Science  Supervisor: Thomas Helgesson Examiner: Venilton Reinert Purpose: The purpose of this essay is to examine the underlying factors that affect teenager’s attitudes towards luxury fashion clothing brands. READ MORE

5. 14. Personal Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johanna Karlsson; Carla Melissa Cetino Salazar; [2019]
   Keywords : Personal Branding; Brand Essence; Online Offline Channels; Interplay; Layers of Personal Brands; Business and Economics;

   Abstract : Title: Personal Brands: The Interplay of Offline and Online Scenes Date of the Seminar: June 5th, 2019 Course: BUSN39: Degree project in global marketing Authors: Melissa Cetino & Johanna Karlsson Supervisor: Veronika Tarnovskaya Keywords: Personal Branding, Brand Essence, Online & Offline Channels, Interplay, Layers of Personal Brands Thesis Purpose: The purpose of this Master Thesis was to dive deep into the phenomenon of personal branding by answering the research question of how individuals interrelate online and offline scenes when expressing their personal brand. Theoretical Perspective: A conceptual framework was developed based on previous research, which displays the connection between the different personal branding environments. READ MORE

6. 15. Likelihood of Using Online Personalization Services : An Explanatory Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Avesta Diliwi; Christopher Ullberg; Johanna Jevinger; [2017]
   Keywords : Personalization; Online Personalization Services; Likelihood of Using Online Personalization Services; Value for Personalization; Concern for Privacy; Trust Building Factors;

   Abstract : Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. School of Business and Economics at Linnaeus University, Course Code 2FE21E, 2017. READ MORE