Essays about: "research method in business topics"

Showing result 16 - 20 of 37 essays containing the words research method in business topics.

1. 16. Exploring the contextual conditions for entrepreneurship in overcoming seasonality within travel destinations: A case study of Åre & Isaberg mountain resorts

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Pierpont Pennoyer; Anouk Arts; [2018]
   Keywords : Entrepreneurship; tourism; ski; resorts; Sweden; Business and Economics;

   Abstract : The vast majority of contemporary literature and research disregards the impact of entrepreneurship within a tourist destination for overcoming seasonality. Therefore, our research focuses on, “exploring the contextual conditions for entrepreneurship in overcoming seasonality within travel destinations. READ MORE

3. 17. Leadership in the Digital and Social Era - A Theoretical Review and Digital Gamification for Employee Development

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Aysegul Candan Balan; Katie Cavendish; [2017]
   Keywords : Business and Economics;

   Abstract : The aim of this paper is to explore which skills and mindsets are necessary for successful leadership in the digital era. It is written for IKEA who are interested in remaining at the forefront of their industry by understanding how digitalisation affects their business and how to make the most of the opportunities it brings, one aspect of which is leadership. READ MORE

4. 18. Whether and How to Invest in Startups Through Corporate Accelerators

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Denny Nelson; Erik Henriksson; [2017]
   Keywords : Corprorate accelerator; Innovation; startup; Investment;

   Abstract : Background: For the past decade, large companies have discovered the high value andpotential to invest in external startups, not only for the financial returns but also moreoften for strategic benefits. Today's corporations boost their innovation in many differentways, and the most successful companies use several different sources of innovation, suchas open innovation, corporate venture capital, incubators and accelerators. READ MORE

5. 19. The utilization of Project Management methods and tools in start-ups considering the influence of the entrepreneurs’ work background : A study on software development start-ups in Sweden

   University essay from Umeå universitet/Företagsekonomi

   Author : Anna-Lena Boehnke; Alexandra Spindler; [2017]
   Keywords : Project Management PM ; agile Project Management APM ; PM methods and tools; start-ups; software development; IT; entrepreneurship; the entrepreneur; prior work experience;

   Abstract : This thesis aims to increase knowledge about the usage and relevance of Project Management (PM) methods and tools within start-up companies, with regard to the previous work experience of the entrepreneur. The underdeveloped connection of PM and entrepreneurship will be further explored by following the research question proposed below that guides the study. READ MORE

6. 20. Don’t Wait, Let’s Integrate! : A study on how small Swedish fashion brands handles omnichannel sales and marketing

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Isabelle Nordgren; Julia Johansson; [2017]
   Keywords : Customer Experience; Omnichannel Marketing; Small Fashion Brands; Integrating Channels; Social Media; Brand building; Brand Identity;

   Abstract : During the last decades, fashion brands and retailers in Sweden have experienced the effects of technological advancement and changes in customer behaviour, which have opened up new ways of doing business. Customers expect online and offline marketing and sales channels to be integrated through instant interaction, which have made the concept of omnichannel retailing, gain momentum. READ MORE