Advanced search

Showing result 1 - 5 of 156 essays matching the above criteria.

1. 1. The Impact of COVID-19 on Abnormal Tone in Corporate Communication: A Comparative Analysis of Affected and Non-Affected Industries

   University essay from Göteborgs universitet/Graduate School

   Author : Muhammad Bilal; Tanvir Reza Akash; [2023-07-03]
   Keywords : Abnormal Tone; Affected Non-Affected Industries; CEO Letter; Covid-19; Impression Management; Information Content;

   Abstract : Background and Problem Definition: Effective communication is crucial for stakeholder relationships. CEO letters convey important information, but during crises, companies and industries may misrepresent their financial health to maintain a positive impression, potentially through abnormal tone. READ MORE

3. 2. HR Analytics for Competitive Advantage: Bringing organisational value while empowering the HR profession

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elin Engsfelt; Louise Rosén Fång; [2023]
   Keywords : HR Analytics; Artificial Intelligence AI ; Human Resources HR ; Legitimacy; HR Profession; HR Processes; Organisational Processes; Diffusion of Innovation Theory DOI ; Four Stages of Analytics; Isomorphism; Functions; Challenges; Business and Economics;

   Abstract : Title: HR Analytics for Competitive Advantage: Bringing organisational value while empowering the HR profession Authors: Elin Engsfelt & Louise Rosén Fång Supervisor: Rikard Larsson Problem definition: The HR profession has throughout history, and still has, a legitimacy problem, where the HR department typically becomes administrative support, rather than a strategic business partner. Purpose: Explore HR professionals' perceptions and opinions on the use of HR Analytics in their work and identify the functions and challenges that HR Analytics brings to the organisation, the HR department, and the HR profession. READ MORE

4. 3. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

5. 4. Use of e-health communication to improve social wellbeing in older adults : A Structured literature review

   University essay from Linnéuniversitetet/Institutionen för hälso- och vårdvetenskap (HV)

   Author : Maria Talib; [2023]
   Keywords : ;

   Abstract : Abstract Introduction: The aged population is increasing and it correlates with comorbidities and hospital dependency. E-health communication is a potent source of communication between healthcare staff and people using it and it’s a non-medical way of getting access to health. READ MORE

6. 5. Love is all you need - Defining the concept of love brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
   Keywords : brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

   Abstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE