Essays about: "resonance phenomenon"

Showing result 1 - 5 of 25 essays containing the words resonance phenomenon.

1. 1. Sharing Economy Accommodation Platforms and their Perceived Effects : A Case Study on Stakeholders in Italian Rural Tourism

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Francesca Papais; [2023]
   Keywords : sharing economy; Airbnb; rural areas; rural tourism; accommodation; perceived effects; stakeholders; Social Exchange Theory; SET; community;

   Abstract : Sharing economy accommodation platforms, particularly Airbnb, influence tourism, generating copious socioeconomic effects in cities, regions and greater areas. However, the impact of this phenomenon remains understudied in rural areas. This study aims to examine the perceived effects of Airbnb in a rural context. READ MORE

3. 2. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alice Ekeroth; [2023]
   Keywords : corporate branding; brand positioning; brand activism; anti-brand activism; brand communication; Social Sciences;

   Abstract : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. READ MORE

4. 3. THE COUPLING OF A DOUBLE QUANTUM DOT TO MICROWAVE PHOTONS

   University essay from Lunds universitet/Matematisk fysik; Lunds universitet/Fysiska institutionen

   Author : Mohamed Abrash; [2023]
   Keywords : Quantum computing; Qubit; Double quantum dot DQD ; Microwave resonator; Quantum integrated circuits; Sweet spots; Hybrid quantum circuits.; Physics and Astronomy;

   Abstract : In this study, we derive a mathematical description of a double quantum dot (DQD) embedded in a microwave resonator starting from classical electrostatics. DQDs are a promising platform for building quantum computers and have important applications in quantum sensing and the study of light-matter interactions. READ MORE

5. 4. Governed to be cancelled : The qualitative aspects of cancel culture's governmentality, focusing on its impact beyond the individual perpetrator.

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Hasib Zolic; [2023]
   Keywords : Cancel culture; Governmentality; Parasocial relationship; Hip-hop; MCDA;

   Abstract : This thesis explores the phenomenon of cancel culture within the media and communication science field, aiming to contribute to the understanding of cancel culture beyond the focal point of the cancelled figure. Drawing upon the theoretical framework of Governmentality with discourse and language and utilizing Multimodal Discourse Analysis (MCDA) as a methodological tool, the study delves into the complexities of cancel culture and its implications. READ MORE

6. 5. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
   Keywords : Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

   Abstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE