Essays about: "retail marketing"

Showing result 21 - 25 of 222 essays containing the words retail marketing.

  1. 21. LOYALTY IN THE RETAIL FASHION INDUSTRY : The moderated effect of influencer marketing upon E-WoM and Brand loyalty

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Beata Malmgren; [2022]
    Keywords : ;

    Abstract : .... READ MORE

  3. 22. The Revolution(Race) of influencer marketing : a qualitative study of influencer’s perspective of how to represent an outdoor clothing brand

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Michelle Dam; [2022]
    Keywords : Influencer; Influencer Marketing; Social Media; Brand; Advertising;

    Abstract : Background: The digitalization has challenged the retail fashion industry and forces them to continuously find new strategies to survive in today’s market. Nowadays, the marketing strategy works differently, and some marketing is built upon how a collaboration would look together with an influencer and how it should be communicated to the influencers followers. READ MORE

  4. 23. Detecting Furniture in Images Based on Neural Network Models

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Jiayan Yang; [2022]
    Keywords : ;

    Abstract : Object detection is a challenging task that locates objects within an image or video and thenallows us to count and then track those objects. It is applied in a variety of ways, such as crowd counting, self-driving vehicles, video surveillance, face identification, and anomaly detection, and is utilized in a wide range of industries, including retail, sport, healthcare, marketing, interior design, agriculture, construction, and recreation. READ MORE

  5. 24. Shopping Centers in Change: : A multiple case study of shopping centers´ communications strategies during a social crisis

    University essay from Högskolan i Halmstad

    Author : Petra Sellin; Julia Weideborn; [2022]
    Keywords : Communication; social crisis; brand; e-commerce; communication strategy;

    Abstract : The emergence of covid-19 resulted in a new way of living for the whole world. One of the areas that would come to be highly affected was the retail industry and more specifically shopping centers. The advice given by the government to citizens regarding the spread of the virus urged people to limit their time spent in public places. READ MORE

  6. 25. How Short-term Leasing Can Mitigate Vacancies in Retail Stores : Implementing Short-term Leasing in the Retail Industry

    University essay from KTH/Fastigheter och byggande

    Author : Jesper Öhman; Knut Benson; [2021]
    Keywords : Pop-up Store; Short-term Leasing; Property Owners; Commercial Real Estate; Retail; Pop-up butik; Korttidsuthyrning; Fastighetsägare; Kommersiella fastigheter; Detaljhandel;

    Abstract : Retail is changing. E-commerce is increasing its percentage of total sales while physical storesare closing. This affects how real estate companies work with retail spaces to minimizevacancies, and short-term leasing, also called pop-up stores, is one way to do so. Pop-ups haveexisted in different forms for a very long time. READ MORE