Essays about: "role of business communication"

Showing result 41 - 45 of 293 essays containing the words role of business communication.

1. 41. Making the world a better place: The strategic role of communication practitioners in sustainability organisations

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Aurora Rodriguez Badilla; [2022]
   Keywords : sustainability communication; communication practitioner; strategic role; sensemaking theory; Social Sciences;

   Abstract : The unusual conditions that prevailed during the last couple of years set the ground for an unprecedented boost in the global agenda of sustainability. This situation has resulted into a growing wave of new organisations that are tackling the main social and environmental challenges of our time while turning them into profitable and innovative business solutions. READ MORE

3. 42. Sustainable Supply Chain Management through the integration of IoT: Road Transportation

   University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

   Author : Samsul Alam Al-Majidi; [2022]
   Keywords : Sustainability; sustainable development; Internet of things; road transport; road transportation; communication service provider; internal barrier; external barrier; facing and overcoming barriers;

   Abstract : Traditional transport companies usually focus on achieving economies of scale in supply chain management. At the same time, the managers of transport companies aiming to achieve sustainability often do not consider the barriers needed to overcome to achieve a sustainable supply chain. READ MORE

4. 43. Intrapreneurship in Swedish Technology Consultancy Firms : Influences of the billing per hour mindset on intrapreneurial activities

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Sandra Bårdén; Kärte Pärend; [2022]
   Keywords : Intrapreneurship; Organizational Structure; Organizational Culture; Leadership; Business Model Innovation; Scalability; Intraprenörskap; Organisationsstruktur; Företagskultur; Ledarskap; Innovation av Affärsmodell; Skalbarhet;

   Abstract : The financial billing per hour model consultancies use is a successful concept. The financial model has also influenced a mindset where the structures, culture, and leadership of the consultancies revolve around billability. READ MORE

5. 44. Big Maritime Data: The promises and perils of the Automatic Identification System : Shipowners and operators’ perceptions

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Andreas Kouvaras; [2022]
   Keywords : Qualitative Research; Automatic Identification System; Big Data decision-making; Big Data Analytics; Big Data Characteristics; Big Data Application in Shipping Industry;

   Abstract : The term Big Data has been gaining importance both at the academic and at the business level. Information technology plays a critical role in shipping since there is a high demand for fast transfer and communication between the parts of a shipping contract. READ MORE

6. 45. Mending the end-goal paradox of social and commercial marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Käll; Nuria Budesca Alameda; [2022]
   Keywords : Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain; Business and Economics;

   Abstract : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. READ MORE