Essays about: "role of marketing in SME"

Showing result 6 - 10 of 11 essays containing the words role of marketing in SME.

  1. 6. Going international - firm internationalization support and the relevance of business networks : A comparison between Germany and Sweden

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Jasmin Brundtke; [2017]
    Keywords : SME internationalization; internationalization support; networks;

    Abstract : Background: Globalization is well known in the business world and more and more firms, especially larger ones, are expanding into other countries. Though SMEs represent the largest share with about 99% of firms contributing to the wealth of import or export reliant countries, the majority is not taking the chance to grow by going international. READ MORE

  3. 7. How Chinese SME perceive the strong brand as a crucial factor for establishing competitiveness?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yunyu Li; Chang Liu; [2016]
    Keywords : Chinese SMEs Brand; Brand equity; Brand marketing mix; CSC;

    Abstract : The globalization become a current tendency, and China as one of the biggest parts in the international market, plays the important role. Considering the SMEs in China occupy the main amount, Chinese SMEs are the key factors in Chinese economy. READ MORE

  4. 8. Entrepreneurial Marketing : The emergence of a new strategy in a small venture

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Maxime Rogard; François Dubreuil; [2016]
    Keywords : Entrepreneurial marketing; marketing; entrepreneurship; entrepreneurs; SFA Romani; small venture; new strategy;

    Abstract : Historically speaking, marketing and entrepreneurship have been separated into two different concepts. However, more and more studies are now doing a link between them. They have shown that both concepts have strengths but also weaknesses. READ MORE

  5. 9. The analysis of antecedents of bank-SME loyalty : professionalism, relationship quality, corporate image & switching barrier as a moderator

    University essay from Sektionen för hälsa och samhälle

    Author : Zahida Sarwary; [2012]
    Keywords : Loyalty; Relationship quality; Corporate image; Switching barrier; expertise; ethical behavior; intimacy; B2B; SME; banking; Marketing;

    Abstract : The aim of this study is to combine the various concepts, in the field of SME in service based industry, being developed independently by researchers. The goal is to provide a comprehensive overview on the rules and interactions of the involved factors. READ MORE

  6. 10. Internet Technology Use in The Value Chain of Ethiopian SMEs : The Benefits, problems & Prospects.

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : ASAMNEW DESSIE KASSIE; [2012]
    Keywords : SME; Internet Technology; Value Chain;

    Abstract : Background: Major attention in researches within the field of internet technologies andits usage in service providing Small and medium Enterprises has been devoted in thedeveloped countries. Little or almost no attention or studies have been given on most ofthe developing or third world countries specifically, Ethiopia which can be consideredas a black hole in related researches. READ MORE