Essays about: "sales promotion survey"

Showing result 6 - 7 of 7 essays containing the words sales promotion survey.

1. 6. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

   University essay from Institutionen för teknik och samhälle

   Author : Md. Kamrul Hasan; Rabia Khan; [2011]
   Keywords : Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

   Abstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE

3. 7. The effects of price promotions on building a customer base within the Ghanaian mobile Telecommunication industry; the case of Vodafone Ghana

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Emmanuel Yaw Buabeng; Anthony Kweku Sam; [2011]
   Keywords : Consumers; sales promotions; marketing communications; customer base; service providers; telecom operators;

   Abstract : The recent advances in telecommunication have led to increase in the number of subscriptions to mobile telecommunication networks in Ghana. In today’s competitive telecom market place several marketing communication tools are used by telecom operators in Ghana to retain existing customers and also add on to their customer base. READ MORE