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Showing result 1 - 5 of 7 essays matching the above criteria.

  1. 1. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns

    University essay from Högskolan i Halmstad

    Author : Julia Bissdorf; [2016]
    Keywords : Product relaunch; product modification; consumer goods; advertisement; communication;

    Abstract : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. READ MORE

  3. 2. Towards Understanding Consumer Reactions in Out-of-Stock Situations: A comparison of price promoted versus regular-priced items in grocery retail

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Susan Timmerman; Christina Hajszan; [2016]
    Keywords : Out-of-Stock; Stock-out; Promotion; Price promotion; Consumer decisionmaking; Consumer behaviour; Grocery retail; Business and Economics;

    Abstract : Temporarily unavailable products in the grocery retail environment cause problems for multiple parties, resulting in possible sales losses for retailers and high dissatisfaction among consumers. With price promoted products being twice as often out-of-stock (OOS) as regular-priced items, the need for a further understanding of reactions to price promoted products is evident. READ MORE

  4. 3. Gamified sales promotions vs BOGO sales promotions, a study comparing the effectiveness of rear-loaded incentive programs against each other

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Karl Rystadius; Charles Houdoy; [2013]
    Keywords : Sales Promotions; Gamification; BOGO; Effectiveness; Consumer Behavior;

    Abstract : Gamification as a promotion method is something that has been gaining increasingly in popularity during recent years. Due to this fact we wanted to investigate if this technique is as effective as many claim it is. READ MORE

  5. 4. Demand management : Preferred options from the customer’s point of view regarding the rural hotel industry

    University essay from Ekonomihögskolan, ELNU

    Author : Lina Bengtsson; Desirée Valler; [2012]
    Keywords : Demand management;

    Abstract : Master thesis in marketing written in spring 2012 at the LinnæusUniversity, Växjö, Sweden. Authors: Lina Bengtsson and Desirée Valler Examiner: Professor Mosad Zineldin                 Tutor: Professor Anders Pehrsson Title: Demand management - Preferred options from the customer’s point of view regarding the rural hotel industry Introduction: If demand and capacity is not in line, dissatisfaction can occur among the customers. READ MORE

  6. 5. CONSUMERS’ BEHAVIOR TOWARDS TELEMARKETING: : A CASE STUDY OF DEVELOPED AND DEVELOPING COUNTRIES

    University essay from Företagsekonomi

    Author : Adela Macrinici; Mian Muhammad Bilal; [2011]
    Keywords : Marketing; Direct Marketing; Tele-Marketing; Consumer Behavior; Tele-sales; Developing countries; Customer attitude behavior; Call center; Outbound calls; Proactive telemarketing; Sales promotion; Survey; Telemarketing center; Telemarketing sales; Telephone marketers; Cold calls.;

    Abstract : Marketing, Direct Marketing, Tele-Marketing, Consumer Behavior, Tele-sales, Developing countries, Customer attitude/behavior, Call center, Outbound calls, Proactive telemarketing, Sales promotion ,Survey, Telemarketing center , Telemarketing sales , Telephone marketers , Cold calls. ... READ MORE