Essays about: "sample distribution as a marketing tool"

Found 2 essays containing the words sample distribution as a marketing tool.

1. 1. How to create value through strategic product sample promotions : A L'Oréal case study

   University essay from Företagsekonomiska institutionen

   Author : Maria Jedenmark; Mikaela Eckerbom; [2012]
   Keywords : Keywords:! Marketing promotion tools; Product sample promotions; Swedish beauty industry; Value creation; Targeted product samples;

   Abstract : The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a strategic marketing tool creating long-term brand value. READ MORE

3. 2. WINNING IN A GLOBAL MARKET : THE SIGNIFICANCE OF TRAINING FOR SKILLS REQUIRED TO BE EFFECTIVE IN INTERNATIONAL MARKETING

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Peter Ohonsi; [2006]
   Keywords : WINNING IN A GLOBAL MARKET; THE SIGNIFICANCE OF TRAINING FOR SKILLS; REQUIRED TO BE EFFECTIVE IN INTERNATIONAL MARKETING;

   Abstract : Title: Winning in a Global Market: The Significance Of Training For Skills Required To Be Effective In International Marketing. Author: Peter Ohonsi Supervisor: Anders Hederstierna Department: School of Management, Blekinge Institute of Technology Course: Master’s Thesis in Business Administration, 10 credits. READ MORE