Essays about: "selling orientation"

Showing result 1 - 5 of 10 essays containing the words selling orientation.

  1. 1. Survival in the Retail Apocalypse : A qualitative study about surviving the retail apocalypse as a retailer

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Måns Nilsson; Christoffer Oveby; [2020]
    Keywords : ;

    Abstract : The retail apocalypse has a significant impact on the retail sector as we know it. The retail apocalypse is the reason for a harsh economic climate for physical retail stores throughout the world. The purpose of this study was to examine how sales personnel in retail stores can act as a competitive advantage when facing the retail apocalypse. READ MORE

  3. 2. On the Profitability of Large-scale PV Plants in Sweden : Site Selection, Grid Connection and Design

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Annelie Westén; [2019]
    Keywords : ;

    Abstract : The market for large scale PV plants in Sweden is growing, with six PV plants of 1 MWp or more beinginstalled today. The size of the newly installed plants has increased from 1 MWp to 5.5 MWp during thelast 5 years. As the market and size of the plants continue to grow, larger investments, risks and possibleprots will be built into the project. READ MORE

  4. 3. Victoria’s Secret: Are Tables Turning in Heaven?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elsa Perpiñá Subiñas; [2019]
    Keywords : Victoria s Secret; branding; brand management; brand identity; brand orientation; market orientation; master case series; Business and Economics;

    Abstract : Whenever you walk into a Victoria’s Secret store, watch the annual runway, or encounter the brand’s angels, you feel like your prayers have been answered and you made it heaven. The brand offers such an exquisite, sexy, and seductive experience to both women and men. READ MORE

  5. 4. Selling Sexy: A quanitative study on consumer attitude and purchase intention in response to sexual images in ads by luxury and non-luxury brands

    University essay from Umeå universitet/Företagsekonomi

    Author : Sara Meinhardt; Annali Wallin; [2016]
    Keywords : consumer attitude; purchase intention; advertising;

    Abstract : The main purpose of the study is to analyze the possible difference in attitude toward sex in advertisements when used by familiar luxury or non-luxury brands. In addition to this, the aim is to further analyze whether genders form a different attitude and purchase intention towards sexually loaded ads and the impact of varying degrees of sexual imagery shown in the ad on the factors like purchase intention. READ MORE

  6. 5. Service infusion in practice : A Case study of the development and practice of service sales at Rolls-Royce Marine AB

    University essay from Karlstads universitet/Avdelningen för företagsekonomi

    Author : Viktor Valkeapää; Malin Ducloux; [2014]
    Keywords : service management; service infusion; service sales; customer orientation; customer value; customer needs.;

    Abstract : Manufacturing companies are experiencing changing customer needs, eroding profit margins and are therefore undergoing changes to secure their position on the highly competitive markets by shifting their focus from goods to services. Manufacturing companies are faced with considerable risks and challenges in this transition, and many firms fail launching successful services and are unsuccessful in their attempts to differentiate themselves on the market. READ MORE