Essays about: "Victoria s Secret"

Showing result 1 - 5 of 7 essays containing the words Victoria s Secret.

  1. 1. When a Strong Brand Identity Isn’t Enough - A comparative study of Abercrombie & Fitch’s and Victoria Secret’s rebranding strategies

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ellen Persson; Emma Stenkil; Petra Ohlson; [2023]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. How does body image relate to brand image? An analysis of brands incorporating the body positivity movement

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julian Flemming; Lisa Anderegg; Maud Stephan; [2022]
    Keywords : body positivity; brand management; Dove; Aerie; Victoria’s Secret; Business and Economics;

    Abstract : Purpose: The importance of body positivity is visible in its remarkable media presence. The movement entails challenges such as opportunities for brands. READ MORE

  4. 3. The Secret's Out! TENA's mission to break the taboo around incontinence

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Eileen Marlena Kersten; Lieke Theadora Adriana Brinkhof; Felicia Do; [2021]
    Keywords : Business and Economics;

    Abstract : On the 23rd of April 2019, TENA made a bold decision to launch a game-changing product by addressing a taboo subject publicly. The Silhouette Noir product is a unique adult diaper that looks and feels like elegant black underwear. READ MORE

  5. 4. Brands relationships: Exploring the Secret Brand Relationship

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Casper Tönning; Chia-Yin Liu; Ayelen Rojas Alvarez; [2021]
    Keywords : Secret brand relationships; Consumer embarrassment; Brand relationship; Sensitive products; Taboo marketing.; Business and Economics;

    Abstract : Abstract Purpose: The purpose of this paper is to conceptualize and investigate those relationships that occur when customers feel embarrassed of their buying behaviour. Methodology: A qualitative research method has been chosen to conduct this research. Primary data has been collected through two focus groups and three interviews. READ MORE

  6. 5. Victoria’s Secret: Are Tables Turning in Heaven?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elsa Perpiñá Subiñas; [2019]
    Keywords : Victoria s Secret; branding; brand management; brand identity; brand orientation; market orientation; master case series; Business and Economics;

    Abstract : Whenever you walk into a Victoria’s Secret store, watch the annual runway, or encounter the brand’s angels, you feel like your prayers have been answered and you made it heaven. The brand offers such an exquisite, sexy, and seductive experience to both women and men. READ MORE