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Showing result 1 - 5 of 8 essays matching the above criteria.

  1. 1. The role of Social Networking Service (SNS) for young refugees’ employment in Sweden : A qualitative study on how Facebook contributes to young refugees aged 18-30 years old seeking job information in Jönköping, Sweden

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Jingsi Li; Milad Kardgar; [2022]
    Keywords : Young refugees; Facebook; Job information; Facebook engagement; Facebook interaction; Social network;

    Abstract : This research has investigated how Facebook contributes to young refugees aged between 18-30 seeking a job in Jönköping. Past research revealed that the usage of social media has drastically increased during the past years so social media has become one of the main forms of communication. READ MORE

  3. 2. The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers

    University essay from Umeå universitet/Företagsekonomi

    Author : Maya Hulinder; Diana Sahyzadeh; [2021]
    Keywords : electronic word-of-mouth eWOM ; Social networks sites SNS ; Valence; Online reviews; impact; and consequences of eWOM;

    Abstract : Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. READ MORE

  4. 3. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lovisa Idberg; Sofia Orfanidou; Oona Karppinen; [2021]
    Keywords : Personalization; personalization privacy paradox; social networking sites; SNS; tracking; personalized advertisements;

    Abstract : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. READ MORE

  5. 4. eWOM COMPONENTS AND CONSUMER PURCHASE INTENTION : A Case Study of Millennials from Pakistan

    University essay from Umeå universitet/Företagsekonomi

    Author : Zakaria Mohseni; Farouk Tutu Madara; [2020]
    Keywords : electronic Word-of-Mouth eWOM ; Purchase Intention; Channels; Valence; Length; Online Review; SNS;

    Abstract : Recent technological developments have changed the lifestyle of people around the world. The business sector is not an exception, and companies frequently adjust to such changes by investing in their online presence. READ MORE

  6. 5. Motivation on Twitter : A qualitative study examining motivational factors for political participation in #svpol

    University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Author : Elisabeth Lenstierna; [2019]
    Keywords : #svpol; political participation; political commentary; semi-structured interviews SNS; Swedish politics; uses and gratifications; U G;

    Abstract : This work takes off in earlier studies concerning motivational factors to interact in various social media in relation to societal and political discussions. The aim for this study is to garner a deeper understanding about how users on Twitter are motivated to take part in debates beneath the hashtag #svpol. READ MORE