Essays about: "sense marketing"

Showing result 16 - 20 of 101 essays containing the words sense marketing.

  1. 16. The harmony between CSR activities and business objectives matters : An explorative research on CSR-brand fit and brand image 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Noa Yamamoto; Anas Zarkawi; [2022]
    Keywords : CSR; brand image; CSR-brand fit;

    Abstract : Brands implement some strategies in choosing the right marketing activities and engaging in CSR activities in order to build up a positive brand image in the consumer's mind and to influence their perceptions. “CSR-brand fit” is the level of matching between a company's objective and  the implemented CSR activities. READ MORE

  3. 17. Bibliophiles : Amateur Reviews in a Media Compact Society

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Alva Svenning; [2022]
    Keywords : Literary field; Bourdieu; social media logic; user agency; Facebook groups; readers; mediatization; book industry; amateur reviews; literary critics; Social Sciences;

    Abstract : Bourdieu once spoke of ‘autonomy’ as a cornerstone to the making of a field, an element that demands the creation of contextually tied social values and hierarchies. Within the literary field, these hierarchical structures have been embedded for a long time, ranking cultural producers and other industry-leading agents above the social and the common; the ordinary reader. READ MORE

  4. 18. The harmony between CSR activities and business objectives matters : An explorative research on CSR-brand fit and brand image

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anas Zarkawi; [2022]
    Keywords : CSR;

    Abstract : Brands implement some strategies in choosing the right marketing activitiesand engaging in CSR activities in order to build up a positive brand image inthe consumer's mind and to influence their perceptions. “CSR-brand fit” isthe level of matching between a company's objective and the implementedCSR activities. READ MORE

  5. 19. Are you as green as the Grinch - or is it just an illusion?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emelie Persson; Linnea Svensson; [2022]
    Keywords : Attitude-behaviour gap; online consumer behaviour; green consumption; green marketing; green communication strategies; Business and Economics;

    Abstract : Thesis purpose: The purpose of this thesis is to reveal what critical factors affect the attitude-behaviour gap when consuming green apparel online, and what aspects in retailers’ green communication strategies are perceived to have an influence on performing green consumer behaviour online. Theoretical perspective: An own illustration of a theoretical framework has emerged from the reviewed literature. READ MORE

  6. 20. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Saiful Islam; [2022]
    Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

    Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE