Essays about: "sense marketing"

Showing result 21 - 25 of 101 essays containing the words sense marketing.

  1. 21. A qualitative investigation of the role of dynamic capabilities in the Internationalization of born globals : A case study of SMEs in Liberia and Malawi

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Oliver Nyekan; Banda Aaron R.; [2022]
    Keywords : Born Global; Dynamic Capability; Internationalization; Developing Countries; and Small Medium Enterprises;

    Abstract : Abstract Purpose: To investigate the role of dynamic capabilities in the Internationalization of born global firms from developing countries in Africa.  Design approach/Methods: The study employed a qualitative research method with a multiple case research design. Four born global firms from two developing countries in Africa were analyzed. READ MORE

  3. 22. Nationalparken och ELC : en studie i landskap, narrativ och multifunktionalitet

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Sebastian Hahn; [2021]
    Keywords : landskap; nationalpark; ELC; multifunktionalitet; hållbarhet; delaktighet; landskapsförändring; naturskydd; orördhet; vildmark; landscape; national park; wilderness; multifunctional landscape; ELC; sustainability; nature-based tourism; land-use; landscape change; conservation;

    Abstract : I skuggan av Sveriges ratificering av europeiska landskapskonventionen (ELC) undersöks hur nationalparken, som har sina rötter i nationalromantiken, har uppdaterats till en modern tid med nya förutsättningar och krav på landskapet. Den en gång elitistiska skyddsformen har tvingats anpassa sig till en ny värdegrund när det kommer till landskap, hållbarhet, multifunktionalitet och delaktighet. READ MORE

  4. 23. Supporting the Cause: How Can Football Supporters Engage with a Club's Brand Extensions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alessandro Solmi; Peter Moane; [2021]
    Keywords : Brand Extensions; Engagement; Interaction; Supporters; Football clubs; Business and Economics;

    Abstract : Title: Supporting the Cause: How Can Football Supporters Engage with a Club’s Brand Extensions Seminar Date: June 4th, 2020 Course: BUSN39: Degree Project in Global Marketing Authors: Peter Moane and Alessandro Solmi Supervisor: Ekaterini Drosou Thesis Purpose: This research aims at understanding what English supporters of football teams with a small fan base deem important in order to buy, engage or interact with the brand extensions put in place by their favourite club, thereby contributing to the club’s revenue. Methodology: The thesis adopts a relativist ontology and a social-constructionist epistemology, which induced authors to choose a qualitative method and an abductive approach. READ MORE

  5. 24. How can B2B companies improve their customer experience- : By using sensory marketing in a digital context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caroline Hallgren; Paula Mamusha; [2021]
    Keywords : B2B company; sensory marketing; digital marketing; customer experience; brand image and touchpoints;

    Abstract : Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more. READ MORE

  6. 25. "I feel proud when I close all rings on my Apple watch" - A qualitative study on gender differences, digital landscape, and late Millennials personal health within the fitness culture

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sara Gisslar; Linnéa Sundman; [2021]
    Keywords : Digital Landscape; Fitness Culture; Gender Differences; Hegemonic Masculinity; Personal Health;

    Abstract : During the past years, fitness has seen a shift in trends, moving from collectivistic to individualistic reasons to exercise. Some researchers even go as far as describing the concept of "healthism" as an ideology of modern society, emphasizing the subordinate value of a fit and slender body as a metaphor for a successful life. READ MORE