Essays about: "sensory cues"
Showing result 16 - 16 of 16 essays containing the words sensory cues.
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16. A Multi-Sensory Brand-Experience : Sensorial interplay and its impact on consumers' touch behaviour
University essay from Ekonomihögskolan, ELNUAbstract : The purpose of this thesis is to explore to what extent different styling elements can be used within a retail store and how sensorial cues can affect customers buying behaviour by creating a multi-sensory brand-experience. Further, this project aims at contributing to the development of new knowledge regarding a multi-sensory brand-experience through the performance of an experiment. READ MORE