Essays about: "sensory cues"

Showing result 6 - 10 of 16 essays containing the words sensory cues.

  1. 6. Online Ads: The influence of color cues on sensory expectation : An expectation-based approach to explain the cross- modal influence of color cues in online ads

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Maxime Lindholm; Sofia Svensson; [2021]
    Keywords : Cross-modal correspondence; sensory expectation; perception; color psychology;

    Abstract : The purpose of this thesis is to contribute to new insights into how businesses can utilize color cues as a multisensory tool in online ads to evoke positive sensory expectations. An expectation-based approach was used to examine the cross-modal influence of warm relative to cold colored cues. The theory chapter starts with sensory marketing. READ MORE

  3. 7. Approaches to sensory marketing strategies within the beauty retail stores in Sweden : A qualitative insight concerning sensory interplay and sensory overload

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Veronica Grandin; Jessica Jönsson; Jakob Kessén; [2020]
    Keywords : Beauty retail stores; multisensory; store atmospherics; sensory congruency; sensory interplay; sensory marketing; sensory overload;

    Abstract : As sensory marketing is becoming a more widely used strategy in the world, the need to distinguish oneself is more important than ever. The general knowledge of sensory cues, their interplay and sensory overload among Swedish retail beauty companies is researched in this thesis. READ MORE

  4. 8. Where there's a cue, there's a way : A study on the influence of visual sensory cues on consumers’ approach behavior

    University essay from

    Author : Erika Nylén; Doreen Klumpp; [2019]
    Keywords : Sensory Marketing; Sensory Cues; Human Senses; Store Atmosphere; Visual Sensory Cues; Approach and Avoidance Behavior; Sensation of Touch; Emotions; Retailing; Embodiment;

    Abstract : Background: Today’s marketers are focusing on creating more than just a transaction place for consumers seeking to purchase products in physical stores, such as a pleasant in store experience. The reason for this is due to the increased competition that present retailers are experiencing. READ MORE

  5. 9. Exploring the value of adding airflow to the VR-developer’s toolkit

    University essay from Södertörns högskola/Medieteknik

    Author : Robbert Troost; [2019]
    Keywords : immersion; presence; airflow; virtual environments;

    Abstract : To achieve the highest levels of immersion and presence possible in a Virtual Reality experience, all of the sensory input we receive in the real world must be simulatable in Virtual Environments (VE) as well. Foregoing the more popular audio-visual feedback, this project aims to better understand the benefits of adding tactile feedback (namely that of airflow) to the VR-developer‟s toolkit. READ MORE

  6. 10. Electronics Retail Store Atmospherics: A Consumer Type Comparison : A Quantitative Study of Consumer Types and Their Valuation of Sensory Cues

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Soprani; Martin Tsilfidis; [2019]
    Keywords : Sensory Marketing; Consumer Types; Utilitarian; Hedonic; Atmospherics; Electronics Store; Retail Marketing;

    Abstract : Background: Every fifth physical electronics store has been closed during the period between 2011 to 2017, and 30 % of all electronic products are now purchased online. As digitalization has affected both the number of physical stores negatively, but also loyalty towards firms among consumers, as price has become a more crucial role in decision making online, there is a need for physical stores to exploit the advantages that cannot be facilitated online to stay competitive. READ MORE