Essays about: "sensory cues"

Showing result 11 - 15 of 16 essays containing the words sensory cues.

  1. 11. Retail In-store Design and Sensory Cues

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jingjing Wu; Yuyu Wang; [2017]
    Keywords : ;

    Abstract : Female consumers are powerful purchasers; sensory marketing is regarded as an effective marketing strategy to reach female consumer group. The sensory cues in the cosmetic retail environment can be considered as: layout and lighting effect, the ambient scents diffused, the music playing, and the opportunity to test the cosmetic products. READ MORE

  3. 12. What does money smell like? : A mixed method study regarding scents affect on consumer purchase of high-involvement products

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Oskar Hansson; Elin Åkesson; [2014]
    Keywords : Scent; Mixed method; High-involvement; Consumer Behavior;

    Abstract : Title: What does money smell like? – A mixed method study ofscents affect on consumer purchase of high-involvementproducts Keywords: Scent, congruency, consumer purchase behavior, consumerbehavior, high-involvement products, sensory marketing,marketing, causality, focus group, observation, mixedmethod, experiment, embedded design Background: To offer an experience means to activate the consumers’senses, and sensory cues in store atmospherics tend to catchcostumers’ interest and affect their retail experience(Sprangenberg 2006). These cues can be affected and calledsensory marketing, which by involving and stimulating all orparts of the senses, creates a more rich experience for the consumer (Hultén 2012). READ MORE

  4. 13. The Dung Beetle Dance: The role of visual cues in dung beetle orientation behavior

    University essay from Lunds universitet/Examensarbeten i biologi

    Author : Lana Khaldy; [2014]
    Keywords : Biology and Life Sciences;

    Abstract : Popular science summary: The Dance of A Straight Shooter When a hungry dung beetle finds a dung pile, it soon starts forming a ball, which it will later roll away and eat in peace. As beetles are not very keen on making balls themselves, they will try to steal the balls of others. READ MORE

  5. 14. How do sensory cues and trust affect the customer experience? : A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industry

    University essay from Institutionen för marknadsföring (MF)

    Author : Miralem (published under the name Miralem Hasanovic) Helmefalk; [2013]
    Keywords : Experience; Trust; Sensory Marketing; Sensory Cues in Offering Experiences; Nightclubs; Five Senses; Swedish restaurant industry.;

    Abstract : Title How do sensory cues and trust affect the customer experience?, A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industry Author Miralem Hasanovic Tutor Soniya Billore Examiner Sarah Philipson Course Marketing Master Programme, Advanced, Spring 2013, Master thesis, 30 ETCS Keywords Experience, Trust, Sensory Marketing, Sensory Cues in Offering Experiences, Nightclubs, Five Senses, Swedish restaurant industry. Purpose Purpose is to investigate the relationships between sensory marketing, trust and experience in nightclubs. READ MORE

  6. 15. The influence of alexithymia and sex in the recognition of emotions from visual, auditory, and bimodal cues

    University essay from Psykologiska institutionen

    Author : Diana Sanchez Cortes; [2013]
    Keywords : alexithymia; emotional recognition; Gemep;

    Abstract : Alexithymia is a personality trait associated with impairments in emotional processing. This study investigated the influence of alexithymia and sex in the ability to recognize emotional expressions presented in faces, voices, and their combination. READ MORE