Essays about: "service loyalty"

Showing result 11 - 15 of 160 essays containing the words service loyalty.

  1. 11. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
    Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

    Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE

  3. 12. Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Beatrice Lidia Rosa Allievi; Mariagloria Martino; [2023]
    Keywords : Service brands; Brand promise; Brand loyalty; Consumer-brand relationship; Negative emotions; Netflix; Streaming platforms; OTTs; Business and Economics;

    Abstract : The purpose of this study is to investigate the consequences of Netflix’s latest policy change on consumers’ perceptions of the brand promise and on their willingness to continue using the service. Furthermore, we aim to explore the negative emotions that arose in response to the policy change... READ MORE

  4. 13. Leveraging Service Recovery as a Marketing Tool

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Daniel Mubiru; Fiona Nyamache; [2023]
    Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

  5. 14. Scenario Planning Analysis of Subscriptions in the Automotive industry - Future impact on profitability and loyalty

    University essay from Göteborgs universitet/Graduate School

    Author : Daniel Isaksson; Elof Hallin; [2022-08-05]
    Keywords : Subscriptions; Subscription service model; Customer Loyalty; Profitability; Automotive industry; Scenario analysis; Business model;

    Abstract : The automotive industry is facing an ongoing transformation on many levels and the common denominator is the road to sustainability and zero greenhouse gas emissions. This has led to the developments of new drivetrains and the need for new business models has emerged. READ MORE

  6. 15. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?

    University essay from Göteborgs universitet/Graduate School

    Author : Aya Allali; Feiwei Lu; Heidi Botic; [2022-08-04]
    Keywords : Car subscriptions; Care by Volvo; Millennial consumers; loyalty; brand communities; social bonds on social media;

    Abstract : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. READ MORE