Essays about: "OTTs"

Found 3 essays containing the word OTTs.

  1. 1. Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Beatrice Lidia Rosa Allievi; Mariagloria Martino; [2023]
    Keywords : Service brands; Brand promise; Brand loyalty; Consumer-brand relationship; Negative emotions; Netflix; Streaming platforms; OTTs; Business and Economics;

    Abstract : The purpose of this study is to investigate the consequences of Netflix’s latest policy change on consumers’ perceptions of the brand promise and on their willingness to continue using the service. Furthermore, we aim to explore the negative emotions that arose in response to the policy change... READ MORE

  3. 2. "An Analysis of the European Telecommunications Strategic Environment: How Can Strategic Actions Be Defined to Adapt to the New Scenario? A Telefónica Case Study"

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Gabriele Luigi Aldo Albini; [2013]
    Keywords : Telecommunications; Strategic Environment Analysis; Eurotariff; Telefónica; NGN.;

    Abstract : This research presents an analysis of the European Telecommunication strategic environment with particular focus on the three macro-changes which have been influencing the recent history of such industry. These are, first of all, the shift from a government-controlled market to a privatized market. READ MORE

  4. 3. Is OTT Disrupting Television? - A case study on OTT's impact on the Swedish Television value chain

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carl Waldenor; [2013]
    Keywords : Television industry; Disruptive innovation; Value chain; Over-the-top; Digital media;

    Abstract : This thesis uses value chain analysis to investigate the recent OTT (over-the-top) developments' influences, consequences and strategic implications on the Swedish television value chain. The purpose of this study is to provide a better understanding of the recent OTT developments in the Swedish television industry, and thereby give industry actors (primarily broadcasters) a "road map" to support strategic choices for future investments. READ MORE