Essays about: "Brand promise"

Showing result 1 - 5 of 14 essays containing the words Brand promise.

  1. 1. Damned if you do, damned if you don't.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
    Keywords : H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

    Abstract : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. READ MORE

  3. 2. Quality assessment of private weather station Netatmo

    University essay from Lunds universitet/Förbränningsfysik; Lunds universitet/Fysiska institutionen

    Author : Viktor Israelsson; [2023]
    Keywords : netatmo; meteorology; smhi; weatherstation; Physics and Astronomy;

    Abstract : Netatmo is a brand of private weather stations that over the past decade, in many countries, have grown to outnumber the number of government based weather stations. In most fields of research, a high number of data points can increase accuracy and precision. READ MORE

  4. 3. Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Beatrice Lidia Rosa Allievi; Mariagloria Martino; [2023]
    Keywords : Service brands; Brand promise; Brand loyalty; Consumer-brand relationship; Negative emotions; Netflix; Streaming platforms; OTTs; Business and Economics;

    Abstract : The purpose of this study is to investigate the consequences of Netflix’s latest policy change on consumers’ perceptions of the brand promise and on their willingness to continue using the service. Furthermore, we aim to explore the negative emotions that arose in response to the policy change... READ MORE

  5. 4. mRNA-based pharmaceuticals : A literature study based on current knowledge of mRNA

    University essay from Uppsala universitet/Institutionen för kemi - Ångström

    Author : Alicia Andersson; Isabella Åkerfeldt; Amanda Borgenstam; Ellinor Olsson; Adam Nyström; [2022]
    Keywords : mRNA-pharmaceuticals; mRNA therapies; mRNA vaccines; mRNA components; mRNA design; and mRNA applications.;

    Abstract : This literature study provides a comprehensive overview of the current knowledge of mRNA-based pharmaceuticals, technologies and applications.  mRNA-based pharmaceuticals have newly been bought into focus as a potential brand-new drug class and many believe that it has the potential to transform areas of medicine. READ MORE

  6. 5. Accelerated Testing: Development of a Normative Lifespan Method for Water-Sports Products

    University essay from Blekinge Tekniska Högskola/Institutionen för maskinteknik

    Author : Hoel Chaigne; [2020]
    Keywords : Durability; Eco-Design; Product Reliability; LCA; Circular Economy; Sports Equipment;

    Abstract : In the sports industry, the products currently being developed by design teams are degraded over time due to wear and tear. During the last decade, awareness about the global environmental crisis has increased and sports users are now more demanding about the environmental impact of products and services that they are using. READ MORE