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Showing result 1 - 5 of 15 essays matching the above criteria.

  1. 1. Study of AI Service Providers in IT Consulting, Marketing, and Law

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Aren Hovsepyan; Kevin Johansson; [2023]
    Keywords : Artificial Intelligence; AI; professional service firms PSFs ; AI services; IT consulting; marketing; legal services; Gioia analysis; sector-specific analysis of AI services; automation; augmentation; intermediaries; Artificiell intelligens; AI; professionella tjänsteföretag PSFs ; AI-tjänster; IT-rådgivning; marknadsföring; juridiska tjänster; Gioia analys; sektorspecifik analys av AI-tjänster; automatisering; augmentation; mellanhänder;

    Abstract : This study employs a Gioia analysis to investigate the AI services offered within three distinct professional service sectors in Sweden: IT consulting, marketing, and legal services. Utilizing a list of companies from a prior KTH project and publicly accessible information, we applied a cross-sectoral Gioia analysis to systematically categorize, compare, and understand the types of AI services provided and how these offerings differ between sectors. READ MORE

  3. 2. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
    Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

    Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE

  4. 3. Nästa generations lantbrukare : hur ser de på marknadsföring och hur ska företag nå ut till dem?

    University essay from SLU/Dept. of Economics

    Author : Fredrika Eke-Göransson; [2021]
    Keywords : nästa generations lantbrukare; digital marknadsföring; kommunikation;

    Abstract : Idag är det många lantbruksföretag i Sverige som väntar med att genomföra generationsskifte för verksamheten och driften. Detta leder till att lantbrukarna i landet idag i genomsnitt är i den övre medelåldern. Att vänta med generationsskiften leder också till att nästa generations lantbrukare får vänta med att ta över. READ MORE

  5. 4. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Edlund; Evelynne Geiger; [2020]
    Keywords : Marketing strategies; steel manufacturer; value-added-sales; upgrading a customer; product-based; service-oriented; marketing; sales performance; communication.; Marknadsföringsstrategi; ståltillverkare; mervärdesförsäljning; uppgradering av kund; produktbaserad; serviceorienterad; marknadsföring; försäljningsutveckling; kommunikation.;

    Abstract : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. READ MORE

  6. 5. Mobility-as-a-Service and Electrification of Transport : A Study on Possibilities and Obstacles for Mobility-as-a-Service in Stockholm and Implications for Electrification of Vehicles

    University essay from KTH/Energiteknik

    Author : Albert Petersson; [2020]
    Keywords : ;

    Abstract : Increasing urbanization drives the need for cities to make transport more efficient, both to meet climate goals as well as creating an attractive living environment for its residents, with less congestion, noise and local pollution. As vehicles are increasingly electrified, further innovations will be needed in order to meet environmental, social and economic sustainability targets, and a more efficient use of vehicles and public transport is central in this endeavor. READ MORE