Essays about: "Gioia analysis"

Showing result 1 - 5 of 36 essays containing the words Gioia analysis.

  1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    University essay from Umeå universitet/Företagsekonomi

    Author : Xian Li; [2023]
    Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

  3. 2. Exploring the process of Information Technology adoption, employee adaptation and the role of management in this transition.

    University essay from

    Author : Máté Polyhos; Yuki Baciu-David; [2023]
    Keywords : adoption process; organizational adaptation; management; information technology; digital transformation; digital adoption.;

    Abstract : Abstract Background: The fast development of technological systems has caused variouschallenges in the business management world, both from an employee and organizationalperspective. Despite the potential for exponential growth in information technology, thereis limited research in IT implementation literature. READ MORE

  4. 3. Challenges Rice-Farmer Entrepreneurs Face in Agricultural Entrepreneurial Ecosystem, in Northeast Thailand

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pasinee Tangsuriyapaisan; Wanravee Ritruksa; [2023]
    Keywords : entrepreneurship; entrepreneurial ecosystem; entrepreneurial activities; agricultural entrepreneurial ecosystem; entrepreneur; rice-farmer entrepreneur.; Business and Economics;

    Abstract : Thailand's reign as the world's top rice exporter for three decades has come to an end since 2011, as the country experienced a decline in market share without recovery. Despite this, empirical studies on the rice agricultural entrepreneurial ecosystem in developing nations, especially in Thailand, remain scarce. READ MORE

  5. 4. Flying with starling entrepreneurs : An explorative case study into how foreign entrepreneurs navigate entrepreneurial ecosystems and mobilize resources.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Corné Milton Marskamp; Johannes Keil; [2023]
    Keywords : Entrepreneurship; entrepreneurial ecosystem; resource mobilization; networks; starling entrepreneur;

    Abstract : Background: In order to create and grow a successful start-up, entrepreneurs need a variety of resources. To obtain these easier, many entrepreneurs move to entrepreneurial ecosystems (EE), where resources are abundant and more accessible. READ MORE

  6. 5. The Dark Side of Entrepreneurial Work: Towards an Integrative Framework of Stressors of Mental Well-being & Preventative Strategies

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sophia Horst de Cuestas; Thi Ngoc Trinh Le; [2023]
    Keywords : Mental well-being; Mental ill-being; Entrepreneurship; Preventative strategies; Integrative framework; Work stressors; Business and Economics;

    Abstract : Entrepreneurial work and the mental well-being of entrepreneurs often receive positive attention, despite evidence indicating a high prevalence of mental illness among entrepreneurs. This highlights the importance of understanding the stressors arising from entrepreneurial work that can contribute to mental ill-being as well as identifying strategies to mitigate their effects. READ MORE