Essays about: "situation analysis of ikea"

Showing result 1 - 5 of 7 essays containing the words situation analysis of ikea.

  1. 1. The impact of omni-channel retailing on demand planning for new products at IKEA

    University essay from Lunds universitet/Teknisk logistik

    Author : Emma Wilhelmsson; Henrik Persson; [2018]
    Keywords : Forecasting; demand planning; demand forecasting for new products; omni-channel; demand; e-commerce; new products; new product introduction; Technology and Engineering;

    Abstract : Background: Omni-channel retailing has led to customers becoming more demanding and less tolerant than before. For instance, customers are demanding shorter delivery times, and higher precision in deliveries. Unless retailers adapt to an omni-channel approach today, their business is likely to suffer. READ MORE

  3. 2. Joining Forces: A Study of Multinational Corporations' Sustainability Contributions to a Cross-Sector Social Partnership

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Malin Backman; Klas Jangsell; Josephine Lönnqvist; [2017]
    Keywords : Climate Council of Jönköping CC - Klimatrådet ; Cross-Sector Social Partnership CSSP ; Multinational Corporation MNC ; Sustainability; Triple Bottom Line TBL ;

    Abstract : Background: Cross-sector social partnership (CSSP) is a joint effort that utilizes resources from different sectors to solve social issues, such as poverty, pandemics and environmental degradation. According to the United Nations, the environmental tipping point of global warming is soon reached, and to avoid this irreversible situation, the collaboration between state and non-state actors is a requirement. READ MORE

  4. 3. Internal benchmark of IKEA's Sourcing Assignment processes and documents across business areas and categories - A multiple case study

    University essay from Lunds universitet/Teknisk logistik

    Author : Axel Heiskanen Nilsson; [2017]
    Keywords : Sourcing Assignment; Internal benchmark; Multiple-case study; Cross-case analysis; Internal best practice; Category management in purchasing; Category source sourcing plan; IKEA way of working; Technology and Engineering;

    Abstract : Background: The IKEA Range & Supply organisation consists of business areas (BAs) and categories. BAs work with product development toward end-customers while the material-based categories work toward suppliers with purchasing and sourcing related tasks. READ MORE

  5. 4. Modularity and its Effects on Operations and Logistics - A Case Study at IKEA Industry

    University essay from Lunds universitet/Teknisk logistik

    Author : Jacob Larsson; Johan Gadde; [2016]
    Keywords : Modularisation; Product architecture; Manufacturing; and Logistics; Technology and Engineering;

    Abstract : For a modern company to stay competitive on the market, efficient solutions and production systems are often needed. The customer also request more variants while still paying the same low price as before. To keep cost as low as possible several strategies and aspects can be analysed and implemented. READ MORE

  6. 5. Chinese Consumers’ Attitudes toward Experiential Marketing ：The Case of IKEA

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Jiahao Li; Yujiao Zhang; [2016]
    Keywords : experiential marketing; consumer behavior; IKEA; China;

    Abstract : Currently, the experience economy, as a new form of economy is developing and following the service economy. The experiential marketing is the product of experience economy and it is increasingly used by more and more enterprises. A good way of carrying out experiential marketing improves consumers’ user experience when they do shopping. READ MORE