Essays about: "sme decision model"

Showing result 21 - 24 of 24 essays containing the words sme decision model.

  1. 21. A proposed Framework for CRM On-Demand System Evaluation : Evaluation Salesforce.com CRM and Microsoft Dynamics Online

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Can Özcanli; [2012]
    Keywords : CRM on-demand system evaluation framework; CRM on-demand systems; CRM; CRM and SaaS; CRM on-demand; SME;

    Abstract : Customer Relationship Management has been an integral part of the enterprise since two decades. Today, enterprises that focus on customer satisfaction need to manage their relationships with their customers effectively. This demand has allowed software vendors to create CRM solutions. READ MORE

  3. 22. Pre-Internationalization Process of SMEs

    University essay from Göteborgs universitet/Graduate School

    Author : Boris Simic; [2011-07-21]
    Keywords : ;

    Abstract : Although there has been a considerable amount of research focused on explaining SME internationalization behavior, the pre-internationalization phase has been left relatively ignored. This paper has recognized the need for a new, and more updated, pre-export model which more accurately explains the pre-export behavior of Born Globals as well as the impact of technological advancements on a decision-makers' perception of stimuli. READ MORE

  4. 23. A Critical review of SME internationalization : through two Swedish/Chinese SMEs

    University essay from Institutionen för ekonomi

    Author : Yunli Lu; Zhisheng Zhou; [2009]
    Keywords : SMEs; Internationalization; Resource; Competition; Mode of Entry; Marketing Strategy;

    Abstract : Background The internationalization of SMEs can be expected to gain further momentum because the world economy is becoming increasingly integrated with continued declines in government-imposed barriers and continued advances in technology   Purpose The purpose of this paper is to design a theoretical framework for the internationalization of Small and Medium Enterprises, research, analyst and discuss.   Theoretical Framework We have created a model of the internationalization of SMEs which includes four elements: Resource, Mode of Entry, Competitor and Marketing. READ MORE

  5. 24. Offshoring to China : A case study of an SMEs offshoring to China

    University essay from Handelshögskolan BBS

    Author : Cecilia Johansson; Elisabeth Reischl; [2009]
    Keywords : Outsourcing; Offshoring to China; Purchasing; Networks; Relationships;

    Abstract : The rising globalisation, supported by rapid technology innovations has changed our current business environment within the last years. As a result, especially SMEs have to cope with a higher pressure of maximising their efficiency and competitiveness in order to survive on the market. READ MORE