Essays about: "sme decision model"

Showing result 11 - 15 of 24 essays containing the words sme decision model.

  1. 11. Does experience matter? : An exploratory study on how a manager’s previous experience influence the choice of foreign market entry

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Emma Bylund; Linnéa Nilsson; [2017]
    Keywords : Internationalisation; SMEs; the Uppsala Model; experiential knowledge; foreign entry mode; manager; previous international experience; eduational background; position tenure;

    Abstract : This research aims towards gaining a deeper understanding in how a manager’s previous experience influence which foreign entry mode chosen by a Swedish SME, where the manager acts as the decision-maker. Interviews were held with managers from different Swedish firms in order to collect empirical data that thereafter were analysed. READ MORE

  3. 12. Enhancing Brand Equity for B2B SME through Social Media : An exploratory descriptive research

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Filip Martinelle; [2017]
    Keywords : Social media; Brand equity; customer-based brand equity; Small and medium-sized enterprises SME ;

    Abstract : Through our smartphones, the access to information is higher than ever before. Social media has revolutionized the communication landscape in how we share information and communicate to each other. READ MORE

  4. 13. Development Finance Institutions’ Effect on The Fund Manager’s Investment Decisions : Balancing Financial Performance Goals and Development Impact Objectives

    University essay from Umeå universitet/Företagsekonomi

    Author : Alexander Adolfssson; Marie Åström; [2016]
    Keywords : DFI; Development Finance Institutions; MDFI; Multilateral Development Finance Institutions; SEE; SRI; Socially Responsible Invesments; CSR; NGO; SIDA; DEG; FM; SME; Multiplier Effect; Agent Theory; Stakeholder Theory; Qualitative; Subjectivism; Objectivism; Postitivsm; Intepretivism; Investment Behavior; Standard Asset Pricing Model; ESG; Sin Industries; Principle-agent Theory; Positivist Agent Thoery; Agent Conflict; Incentives; Investment Behvaior; Optimal contracts; Descriptive Stakeholder Thoery; Convergent Stakeholder Theory; Stakeholder; Shareholder; Financial Performance; Development Impact; Hands-off model; Direct-involvement model; Affirmative Behavior; Aviodance Behavior; Tripple Bottom Line; Agent; Principle; Control; Fund Manager;

    Abstract : Development Finance Institutions (DFIs) have played a crucial role in moving socially responsibility considerations up on the private equity industry’s agenda. DFIs add a development impact criterion to traditional financial performance goals in the investment industry and play a catalytic role by mobilizing other investors. READ MORE

  5. 14. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakulteten

    Author : Johan Elgh; Felix Nyberg-Åslund; [2015]
    Keywords : Brand management; B2B; IMC; Internationalisation; Marketing; SME;

    Abstract : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. READ MORE

  6. 15. Making use of the crowd : Can crowdsourcing function as an enabler for Swedish small – and medium size enterprises?

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management

    Author : Julia Schnitzer; Jonatan Axfjord; [2015]
    Keywords : Crowdsourcing; Swedish SME’s; Intermediation platforms; Collective idea gathering; Enabler;

    Abstract : The purpose of this study is to explore the concept of crowdsourcing and how this can be exploited by small- and medium size enterprises in Sweden, to function as a mean for improvement. In order to achieve this, a working conceptual model was outlined and three research questions were formulated. READ MORE